As a GTM Lead, you will own the company’s revenue motion end to end, from activation through expansion. This is a senior, cross-functional role sitting at the intersection of product, marketing, and sales. A core focus of the role is scaling and monetizing a product-led growth (PLG) business by turning product usage into predictable revenue. You will define what a product-qualified lead (PQL) looks like, build the scoring and routing logic behind it, and create the systems, processes, and strategies that drive conversion, retention, expansion, and enterprise growth.
You will partner closely with Product to optimize upgrade paths, retention strategies, and paywall experiences, while building an enterprise motion from scratch, including pricing, packaging, qualification frameworks, sales processes, and handoff playbooks. This role does not have direct reports initially, so success depends on your ability to influence and align cross-functional teams across Product, Marketing, Sales, and Customer Success. The ideal candidate has firsthand experience at a PLG company that successfully moved upmarket, has directly owned revenue or conversion targets, and can demonstrate a track record of building monetization strategies and scalable revenue systems that drive measurable business growth.
Responsibilities
Requirements
Preferred Qualifications
Benefits
GTM Lead • Vancouver, BC, CA
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