Strategic Planner

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The Strategic Planner supports the development and execution of strategic initiatives across client brands. This role partners closely with Account Services, Creative, and senior strategy team members to elevate the quality of agency thinking, communications, and creative output.

The Strategic Planner leverages research, industry knowledge, and analytical thinking to uncover insights, identify opportunities, and contribute strategic recommendations that help position clients, brands, and campaigns for success. This role is ideal for a curious, collaborative thinker who enjoys turning information into actionable recommendations and helping shape meaningful customer experiences.

What You’ll Do

• Identify, gather, and analyze information from a variety of sources to understand customer behaviour, market dynamics, and emerging trends.
• Support the development of go-to-market plans for a portfolio of brands across the Canadian market.
• Contribute to strategic planning initiatives, including brand planning, campaign development, audience segmentation, and positioning exercises.
• Participate in strategic workshops and collaborative planning sessions with clients and cross-functional teams.
• Help develop customer engagement strategies across channels including email, web, search, media, social, and emerging technologies.
• Support the development of customer journeys, messaging frameworks, tactical plans, and campaign blueprints.
• Collaborate with internal teams to translate insights into actionable recommendations and creative opportunities.
• Conduct audits of existing marketing and communication plans to identify gaps, opportunities, and areas for optimization.
• Monitor competitive activity, industry trends, and evolving customer needs to inform strategic recommendations.
• Assist senior strategy team members with research, analysis, presentations, and client deliverables.
• Contribute to channel-specific recommendations by applying best practices, performance insights, and emerging trends.
• Support measurement and reporting initiatives by helping analyze campaign performance and identify learnings for future optimization.

What You’ll Need

• A customer-first mindset with strong analytical and problem-solving skills.
• Working knowledge of marketing principles, customer experience, and strategic planning frameworks.
• Strong written, verbal, and presentation skills.
• Natural curiosity and a desire to understand people, behaviours, and market dynamics.
• Ability to synthesize information from multiple sources and identify meaningful insights.
• Strong organizational and time management skills with the ability to manage multiple priorities.
• Collaborative mindset and ability to work effectively across disciplines and teams.
• High level of initiative, accountability, and attention to detail.
• Experience using analytics platforms such as Google Analytics, Adobe Analytics, social media analytics tools, or dashboard reporting platforms.
• Experience gathering and interpreting consumer, customer, market, and behavioural research.
• Understanding of social media marketing, search marketing, and digital communications channels.
• Familiarity with social listening tools and methodologies.
• Interest in healthcare, pharmaceutical, wellness, or highly regulated industries.
• 3–5 years of experience in strategy, marketing, communications, research, consulting, or a related field.

How We’ll Support You

Ogilvy Health celebrates its people. Fully. Enthusiastically. Unhesitatingly.

We'll empower you with the tools you need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities to do work you'll be proud of with people you'll be proud to call teammates.

Ogilvy Health Canada employees are encouraged to bring their ideas, experiences, and perspectives, gleaned from their varied backgrounds, to the workplace. We strive to create an environment in which all employees can contribute to their fullest potential and feel valued, respected, and supported.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Salary Range $65,000—$115,000 CAD

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.