Marketing Coordinator

Description

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Mississauga

Position Available

ASAP

Reports to

Marketing Manager

About Us

Red Apple Stores is Canada's favourite chain of over small-town general merchandise retail stores.

For more than 20 years, branded as The Bargain! Shop or Red Apple, we have been your reputable neighborhood retailers who bring you big brands, quality products, and big savings on food, fashion, home, and more at convenient locations in your small towns. Our stores are known for providing super-friendly service, creating a welcoming environment for shoppers, and treating customers with dignity and respect.

Responsibilities

Salary range: $50K-$58K/year. (This is the starting range-final pay may vary based on your skills, qualifications, and experience.)

Great Marketing starts with great people! If you're passionate about bringing ideas to life, keeping up with social media trends, and creating content that connect with real people? We'd love to hear from you!

Here's What You'll Do

The Marketing Coordinator provides support to the Marketing team and all marketing programs. Under the guidance of the Marketing Specialist, the Coordinator is responsible for the execution of Facebook, YouTube, local listings, Google, and in-store signage programs with the goal of reaching potential customers and driving sales in our stores.

Duties & Responsibilities

Digital (Facebook, Listings, YouTube)

• Manage day-to-day operations of the company's national and local Facebook pages through the SOCi platform.
• Develop Facebook content and provide guidance to stores on local execution.
• Plan, launch, and manage paid campaigns across Meta Ads Manager; monitor performance and optimize spend.
• Interact with users and respond to Facebook messages, inquiries, and comments in a timely manner.
• Pull Facebook analytics and metrics; summarize performance and recommend appropriate actions for stores.
• Support the launch and execution of YouTube campaigns as the channel gets underway.
• Coordinate local SEO and business listings across Google, Facebook, and other directories through SOCi to ensure accuracy and consistency across all locations.
• Monitor and manage Google reviews across all locations; respond to customers in a timely and brand-appropriate manner.

Local Marketing

• Coordinate and lead local marketing plans for all store Grand Openings and all related marketing, media (newspaper, radio, etc), and promotional activities.
• Develop and coordinate local Facebook calendar and schedule for grand openings.
• Assist stores and DMs with local marketing requests.

Signage

• Create signs for all in-store programs.
• Maintain up to date store signage and act as key liaison with our stores to support their signage needs.
• Develop allocation lists for each POP program and signage material for printers.
• Coordinate printing, shipping and tracking to ensure stores receive appropriate signage and collateral.

Administration/Other

• Support and assist in day-to-day marketing initiatives.
• Assist in weekly store communication for marketing promotions.
• Manage marketing calendar and work back schedules
• Monitor and track all Marketing invoices.
• Respond to questions and requests from the field.
• Administrative tasks and special projects as required.

Knowledge, Skills, Abilities, And Experience

• 2-3 years of relevant work experience.
• College Diploma in Marketing or a related discipline.
• Social analytics tools knowledge (Ads Manager, Facebook, Instagram, YouTube).
• Strong computer skills including MS Office and Adobe.
• Ability to manage, organize and prioritize multiple assignments in a deadline driven environment.
• Comfortable juggling competing priorities.
• Strong analytical skills.
• AI program knowledge an asset - ChatGPT, Claude, Canva AI.

Red Apple Stores ULC provides employment accommodation during the recruitment process. If you are an individual with a disability and need assistance completing your application, please contact HR via Isarta.

Please email your resume directly to our Human Resources Department

We thank all applicants for their interest, however only those selected for an interview will be contacted.

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