Talent.com
Athennian
Remote Senior Manager of Demand GenerationAthennian • Port Moody, British Columbia
Remote Senior Manager of Demand Generation

Remote Senior Manager of Demand Generation

Athennian • Port Moody, British Columbia
30+ days ago
Job type
  • Full-time
  • Remote
Job description
About AthennianAthennian increases trust in business. Our products help legal, finance, and tax teams be transaction and audit-ready by organizing business entity and corporate structure information. Over a million business entities in almost every country are managed on Athennian to automate workflows for ownership, company secretarial, governance, tax, and compliance.
Role OverviewAs the Senior Manager of Demand Generation, you are the strategic architect and primary driver of Athennian’s pipeline. Reporting directly to the Head of Marketing, you will convert our GTM strategy into a high-performing engine that balances immediate lead flow with long-term brand authority. This is a role for a senior practitioner who views demand generation holistically — someone who can bridge the gap between technical execution and strategic growth. You will oversee and optimize the entire demand mix, including providing strategic direction for paid media, search and social. You are expected to be a "player-coach" who can operate independently, identify new growth levers, and deliver consistent pipeline contributions as our GTM motions evolve.

Key Responsibilities:

    • Holistic Demand Architecture: Own the design and optimization of a multi-channel demand engine. You are responsible for the health of the entire funnel, ensuring that paid, organic and targeted motions work in concert.
    • Strategic Channel Oversight: Act as the strategic lead for key demand channels, including but not limited to paid media, SEO, social and email. You will partner with internal specialists to provide creative and strategic insights that improve ROI, ensuring spend aligns with enterprise pipeline goals.
    • Sales Alignment & Strategy: Partner closely with Sales leadership to align on messaging and qualification standards. You ensure that marketing’s efforts translate into high-quality opportunities that Sales can close.
    • Data & Tech Stack Ownership: Maintain hands-on command of HubSpot and our demand generation tools. You will partner with RevOps to ensure accurate attribution, lead scoring and reporting, providing the team with clear visibility into what is driving growth.
    • New Channel Activation: Proactively identify and test new demand sources. You are not just managing what exists; you are tasked with discovering the next high-performing lever for the business.

Must-Have Skills & Experience:

    • Holistic Demand Literacy: Deep strategic understanding of how paid search, paid social, SEO and content distribution work together to fuel an enterprise pipeline. You should be able to provide data-driven insights and "big picture" suggestions to optimize these channels, even if you aren't the primary account manager.
    • Proven Pipeline Impact: Direct experience owning enterprise B2B demand programs that produced measurable pipeline growth, specifically for contract values in the $100k–$500k range.
    • Full-Cycle Program Ownership: A track record of developing and operating demand programs end-to-end, from strategic planning and messaging to execution, technical setup and iteration.
    • Scale-Up Expertise: Experience working at B2B SaaS companies in the $10M–$50M ARR range. You know how to operate independently without large-company infrastructure while still delivering elite-level results.
    • Strategic & Operational Fluency: The ability to define high-level channel strategy and translate it into actionable plans. You possess an executive-level understanding of data and can report on outcomes with clarity and precision.
    • Familiarity with Marketing Automation Tools: You are comfortable working hands-on with tools such as HubSpot, Instantly, 6Sense, etc. Bonus points if you know HubSpot from the inside out.
    • Agility & Impact: Proven ability to step into existing demand programs with minimal transition time and drive immediate, data-informed impact.

Nice-to-Have Experience:

    • Cross-Functional Leadership: Experience bridging the gap between Marketing and Sales Development (SDR/BDR) teams to optimize lead follow-up and outbound-assisted motions.
    • Channel Expansion: Proven success in launching a brand-new demand channel (e.g., Podcast, Community or, ABM) from $0 to a measurable pipeline contributor.
    • Agency Management: Experience vetting and managing external specialized agencies (SEO, PPC or Creative) to ensure high-velocity execution.
    • Domain Context: Background in G&A-focused SaaS (Legal, Tax, Finance, HR or adjacent compliance-heavy functions) with a deep understanding of enterprise buying cycles and long sales motions.
    • International Markets: Exposure to running demand generation programs in both North American and European/EMEA markets, accounting for different regulatory and cultural nuances.

$100,000 - $150,000 a yearAnnual Compensation: $100,000–$150,000 (CAD) + bonusSalary range will be adjusted accordingly for U.S.-based applicants LocationWe have embraced a distributed model of working to reach the best talent in the world. While some roles may require proximity to our Toronto, Calgary and Vancouver offices, roles based outside our office locations can be remote in Canada and the US. Please only apply if you are able to live and work full-time in the US and Canada.
Our Culture Our company thrives in a fast-paced startup environment where every team member plays a critical role in driving success.Outcome Driven: We focus on setting ambitious goals and achieving measurable results.Wide Responsibility: Our team is empowered to take ownership from problem identification to implementation.Learning Mindset: We embrace curiosity and reject the status quo.Strategic Speed: We make fast, effective decisions and embrace a bias for action.
Benefits at AthennianWe’re a remote-first company built on trust, autonomy, and accountability.Work-Life Balance: Minimum of 3 weeks vacation, 5 sick days, and 6 personal/flex days, plus a company-wide winter holiday shutdown.Comprehensive Coverage: Health, dental, and vision, long-term disability, and a Health Spending Account (HSA).Family Support: Flexible parental leave benefits, including top-ups.Remote Setup: A dedicated work-from-home allowance to get you set up for success.
Please be aware that Athennian utilizes AI during our recruitment processes.
These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. Athennian prohibits any form of harassment or discrimination in the workplace including, without limitation, in its recruitment processes.
Create a job alert for this search

Remote Senior Manager of Demand Generation • Port Moody, British Columbia

Similar jobs

Senior Demand Generation Manager (Lifecycle Marketing) - C$131,000 - C$164,000 A Year

DiligentWest End, Canada
Full-time

Drives new customer acquisition through strategic media buying and full-funnel demand generation for B2B SaaS solutions.Owns paid media strategy, execution, and optimization across digital channels... Show more

 • Promoted

Senior Manager, Production - C$125,000 - C$156,000 A Year

Arc'TeryxPort Moody, Canada
Full-time

Lead production operations and continuous improvement in a manufacturing facility, focusing on safety, quality, delivery, inventory, and costs.Build and mentor a strong team. Show more

 • Promoted

Senior Manager, Production - C$125,000 - C$156,000 A Year

Arc’TeryxBurnaby, Canada
Full-time

Lead the manufacturing production team and drive continuous improvement of production processes to meet KPIs.Partner with other departments to achieve company goals. Show more

 • Promoted

Senior Technical Manager – Wood Products (Remote + Travel)

Tolko IndustriesVancouver, Metro Vancouver Regional District, CA
Remote
Full-time

A leading wood products manufacturer is seeking a Senior Technical Manager to manage and develop technical teams while promoting quality and continuous improvement across multiple mills.This remote... Show more

 • Promoted

Lillio Growth-Focused Demand Generation Manager

Lillio (formerly HiMama)Vancouver, Metro Vancouver Regional District, Canada
Full-time

Make a significant impact in child education with Lillio as a Demand Generation Manager.Lead the charge in generating and converting quality leads through innovative marketing strategies.You will p... Show more

 • Promoted

Remote Power Delivery Project Lead

POWER EngineersVancouver, Metro Vancouver Regional District, CA
Remote
Full-time

A leading engineering firm is seeking a Power Delivery Project Manager to oversee various electrical projects.This role involves managing project planning, implementation, and stakeholder engagemen... Show more

 • Promoted

Survey Taker: Earn up to $25 per survey (Remote)

Earn HausSquamish, BC, CA
Remote
Full-time +1

Looking for people to participate in taking online surveys for Fortune 500 brands.All you need to do is complete online surveys by sharing your opinion.You will help influence brand decisions on se... Show more

 • Promoted

Remote Sales Manager - Leads Provided, Mentorship Included

AO Globe LifeVancouver, Metro Vancouver Regional District, CA
Remote
Full-time

A dynamic company in sales and customer service is seeking a Sales Manager to lead a remote team.Embrace flexible working hours while motivating a dedicated team to achieve sales goals.Ideal candid... Show more

 • Promoted

Senior Demand Planner

Arc'teryx EquipmentNorth Vancouver, Metro Vancouver Regional District, CA
Full-time

Senior Demand Planner – ARC’TERYX.As a Senior Demand Planner, you lead and shape how demand planning drives business performance – turning complex data and cross‑functional input into a clear, alig... Show more

 • Promoted

Senior Operations Manager - C$100,712 - C$135,000 A Year

Cadillac FairviewLadner, Canada
Full-time

Manages all aspects of shopping center operations, including maintenance, budget, and strategic leadership for mixed-use properties.Responsible for legal compliance, operational frameworks, systems... Show more

 • Promoted

Operations Manager

Bridgemans ServicesSquamish, BC, CA
Full-time

On MV Isabelle X/ Saga-Company Vessels alongside Squamish, BC.Bridgemans Crew Management Ltd.Yukon St, Vancouver, BC V5Y 0H2.Rotational schedule for three years with the possibility of extension.Ve... Show more

 • Promoted

Director, Demand Generation - C$135,000 - C$190,000 A Year

SemtechVancouver, Canada
Full-time

Marketing leader to manage and develop a team driving B2B demand generation in technology.Focuses on pipeline acceleration, market positioning, and revenue objectives through integrated strategies. Show more

 • Promoted

Sales Representative - 60k / Year - Remote

Spade RecruitingSquamish, British Columbia
Remote
Full-time
Quick Apply

We’re looking for enthusiastic, self-driven, individuals to assist existing and prospective clients within our organization.This position will work with multiple clients throughout the day pr... Show more

 • Promoted

Senior Manager, ReBIRD Operations - NAM

Arc'teryx LimitedNorth Vancouver, Metro Vancouver Regional District, CA
Full-time

As the Senior Manager, NAM ReBIRD Operations, you will enable the North American ReBIRD experience by translating and deploying the services and programs within the region.You will bridge the NAM r... Show more

 • Promoted

Remote Growth BDR — Insight-Driven Lead Generator

The Conference Board of CanadaVancouver, Metro Vancouver Regional District, CA
Remote
Full-time

A leading research organization is seeking a Business Development Representative to conduct outbound lead generation and support sales efforts.This remote position requires excellent communication ... Show more

 • Promoted

Remote Business Development Manager Position

Ideal SidingBurnaby, Metro Vancouver Regional District, CA
Remote
Full-time

Drive strategic growth as a Business Development Manager with Ideal Siding, working remotely to build valuable industry partnerships.Ideal Siding is a leading franchise in exterior renovations, ope... Show more

 • Promoted

Rotational Remote Camp Operations Manager

ATCOSquamish, Squamish-Lillooet Regional District, CA
Remote
Full-time

A leading facilities management provider is seeking an experienced Operations Manager for a remote camp in British Columbia.The role includes operational leadership, client relations, and budget ma... Show more

 • Promoted

Senior Demand Generation Manager Opportunity

DirectiveVancouver, Metro Vancouver Regional District, CA
Full-time

Drive impactful marketing at Directive Consulting as a Senior Demand Generation Manager in a remote setting.Focus on performance marketing for SaaS clients while utilizing your diverse marketing sk... Show more

 • Promoted

Development Manager/Senior Development Manager

MarconVancouver, British Columbia, Canada
Full-time

Many people will spend their lives in a Marcon home, so we have to build it right, every time.Founded in 1985, Marcon is an established real estate company specializing in acquiring, developing, bu... Show more

 • Promoted

Senior ABM & DemandGen Lead | Remote & High Impact

BairesDevVancouver, Metro Vancouver Regional District, CA
Remote
Full-time

A technology solutions provider is seeking a Senior ABM Specialist to lead their Account-Based Marketing initiatives.This position involves developing and executing targeted campaigns for high-valu... Show more