Regional Director - Choices Markets

Choices Markets, a division of the Pattison Food Group, is Western Canada’s largest retailer of natural and organic food.

We are a 100% locally owned Canadian company with 11 retail locations in British Columbia, offering a choice for something better! Reporting to the Vice President, Health and Wellness, the Regional Director, Choices Markets drives retail performance across all locations, ensuring strong financial results, operational excellence, and a consistent customer experience.

This role leads and develops store teams, aligns strategy with execution, and partners cross-functionally to optimize performance, strengthen talent, and support growth.

We are seeking someone who will Leadership and Store Operations: Lead store teams with a hands-on, collaborative approach, delivering exceptional service and supporting customers in their health and wellness journey.

Ensure a consistent, high-quality customer experience through strong operational execution, maintaining accountability for store standards, service levels, and brand alignment.

Communicate key messages and programs to store leaders, ensuring alignment and accountability at all levels.

Act as a coach, mentor, and resource to store leaders to achieve targeted performance.

Financial Performance and Business Planning: Own overall retail performance, including sales, margin, labour, and controllable costs.

Establish annual operating plans, targets, and KPIs aligned with company goals.

Monitor performance trends across locations, identifying risks and opportunities, ensuring accountability, and driving data-informed actions to optimize profitability and outcomes.

Lead the development of annual budgets and quarterly targets.

Provide strategic direction across financials, merchandising, inventory, and operational priorities.

People, Talent, and Culture: Partner with HR to drive recruitment, training, retention, and leadership development, fostering an engaging workplace measured by team member surveys.

Support the development of a strong talent pipeline aligned with succession planning.

Approve retail leadership promotions and transfers, providing recommendations for store leadership roles.

Merchandising, Inventory, and Operational Excellence: Partner with the merchandising team to align plans with operational priorities and maintain strong cross-functional relationships across the organization.

Oversee inventory performance, including shrink, spillage, aging, and in-stock levels, while monitoring loss prevention, discounting, and cost control to ensure efficiency.

Community Engagement and Growth Strategy: Develop community support strategies and inspire store leaders to build local partnerships and initiatives.

Leverage community, competitor, and industry insights to coach store leaders on growth strategies and drive continuous improvement, including the use of technology to enhance efficiency.

Strategic Initiatives and compliance Support strategic capital planning, including renovations, store development, and operational readiness initiatives.

Ensure compliance with health, safety, labour, and regulatory requirements.

The ideal person will have : 10 to 15 years of retail management experience with a strong knowledge of retail wellness operations, merchandising and employee relations.

A minimum of 5 years in a senior leadership role.

A university degree in Business or Commerce, or an equivalent combination of education and experience.

Proven success leading multi-location retail performance and delivering strong financial and operational results.

Experience leading operational strategy and driving business performance.

Proficiency with the Microsoft Office suite.

A valid driver’s licence and the ability to travel frequently to stores within the banner.

What you will bring : A motivating, people-focused leadership style that fosters a positive and productive work environment, with a genuine passion for organic food and promoting health and wellness.

Exceptional communication skills, with the ability to set direction, build alignment, and develop high-performing teams.

Strong business and financial acumen, with an analytical, results-driven approach to problem-solving and decision-making; able to interpret financial information, identify behaviors that impact performance, and drive profitability.

Proven ability to influence and build effective relationships across all levels of the organization, with strong interpersonal skills and experience leading through change using sound change management principles.

An innovative, goal-oriented self-starter who challenges the status quo, drives continuous improvement, and is committed to ongoing learning and development Put your passion into work that matters with a growing, BC-based company, committed to be a better company for our customers, our employees, and the planet.

We'll surround you with a great team and a supportive learning environment where you can grow and thrive.

Choices Market is an equal opportunity employer and as such we thrive to foster a workplace where individual differences are recognized, appreciated, and respected.

Apply online today!

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