Talent.com
Sidetrade
VP, Demand GenerationSidetrade • Calgary, AB, Canada
VP, Demand Generation

VP, Demand Generation

Sidetrade • Calgary, AB, Canada
30+ days ago
Job type
  • Full-time
Job description

We are looking for an experienced and ambitious VP Demand Generation to lead Sidetrade’s global demand engine and accelerate pipeline growth across our target markets. You will own the strategy and execution of all demand generation programs, from brand awareness to pipeline creation and driving qualified opportunities for our Sales teams across Europe and North America.

About Sidetrade

Sidetrade is an AI company, listed on Euronext Growth, on a mission to revolutionize the way enterprises unlock value from their customers leveraging its Order-to-Cash Intelligence platform and its Data Lake.

We’re proud of our 38 nationalities and these diverse perspectives drive our innovation, one team culture and a customer‑first mindset. Sidetrade is positioned as a Gartner Magic Quadrant Leader since 2022.

We value passion over perfection. So, if you’re eager to learn and bring great energy, we want to hear from you. Be you. Grow with us.

Curious about Sidetrade? Catch the Sidetrade Inside Out podcast.

What you will do:

  • Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments
  • Build and lead a high‑performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations
  • Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account‑based marketing (ABM) programmes
  • Define and execute integrated multi‑channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America
  • Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high‑impact programmes
  • Own the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best‑in‑class data hygiene, attribution and reporting
  • Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed‑Won metrics
  • Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution
  • Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets
  • Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team

What you will bring:

  • 8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior level
  • Proven track record of building and scaling pipeline in a high‑growth SaaS environment, with measurable impact on revenue
  • Deep expertise in multi‑channel demand generation: paid media, SEO/SEM, email nurture, content marketing, webinars, and field events
  • Strong ABM experience, ideally with enterprise and mid‑market segments
  • Hands‑on proficiency with modern marketing technology: Marketo (or HubSpot), Salesforce CRM, and intent/ABM platforms (6sense, Demandbase or similar)
  • Data‑driven mindset with strong analytical skills; comfortable building dashboards, interpreting funnel metrics, and making budget decisions on data
  • Excellent leadership and team‑building skills — you inspire through clarity of vision, high standards, and a coaching mentality
  • Strong cross‑functional collaborator, particularly with Sales and SDR/BDR teams
  • Exceptional written and verbal communication skills; able to present confidently to senior stakeholders
  • Experience marketing AI, fintech, or Order‑to‑Cash / ERP solutions is a strong advantage

Benefits

  • Hybrid work model if based in Calgary, London or Pairs - or full remote working if based in the US.
  • Great culture – active Social Club organising regular team events and activities
  • Health & wellness – medical coverage, life insurance, and other wellness programmes
  • Time off – competitive paid holidays plus public holiday
  • Career growth & compensation – competitive salary, equal opportunities, learning & mentorship programmes, and advancement support
#J-18808-Ljbffr
Create a job alert for this search

VP, Demand Generation • Calgary, AB, Canada

Similar jobs

VP, Demand Generation

SidetradeCalgary, Alberta, Canada
Full-time

We are looking for an experienced and ambitious.Sidetrade’s global demand engine and accelerate pipeline growth across our target markets.You will own the strategy and execution of all demand gener... Show more

 • Promoted

Experienced VP of Technology Overseeing Operations and Strategy

TELUScalgary, ab, Canada
Full-time

Take charge as a Vice President of Technology.This hybrid role focuses on implementing key policies and managing a substantial team in a fast-paced environment.You will be responsible for establish... Show more

 • Promoted

Remote Area Sales Leader – Industrial Power & Solutions

Hitachi Global Air PowerCalgary, AB, CA
Remote
Full-time

A leading global industrial manufacturer is seeking an Area Sales Manager to drive sales growth in the Atlantic and Central Canada regions.The ideal candidate will have 5–7 years of B2B sales leade... Show more

 • Promoted

Inbound Sales Lead: High-Velocity Growth & Ownership

HelcimCalgary, AB, CA
Full-time

A leading payments company in Calgary is looking for a Sales Team Leader to drive the inbound sales team.You'll lead, coach, and develop the sales representatives, ensuring a high-performing cultur... Show more

 • Promoted

VP of Sales

Camino SearchCalgary, AB, CA
Full-time

Get AI-powered advice on this job and more exclusive features.This range is provided by Camino Search.Your actual pay will be based on your skills and experience — talk with your recruiter to learn... Show more

 • Promoted

VP of Marketplace Operations

ToptalCalgary, AB, CA
Full-time

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams on-demand.With over $200 million in annual revenue, Toptal is the world’s la... Show more

 • Promoted

Remote Growth BDR — Insight-Driven Lead Generator

The Conference Board of CanadaCalgary, AB, CA
Remote
Full-time

A leading research organization is seeking a Business Development Representative to conduct outbound lead generation and support sales efforts.This remote position requires excellent communication ... Show more

 • Promoted

Product Director, Demand Optimization Kinaxis

KinaxisCalgary
Full-time

Step into a pivotal role as the Product Director for Demand Optimization at Kinaxis, specializing in next-generation inventory and supply chain strategies.This hybrid position combines leadership a... Show more

 • Promoted

VP of Operations - Strategic Leader in Aviation & MRO

WizeHire, IncCalgary
Full-time

A leading recruitment firm is seeking a highly motivated Vice President of Operations to ensure smooth and efficient business operations.The ideal candidate will have a strong background in operati... Show more

 • Promoted

Manufacturing Lead Focused on Improvement

Aluma-FormTown of Crossfield, AB, CA
Full-time

Enhance production efficiency as a Manufacturing Lead in Canada, ensuring high quality and safety in all operations.You'll empower your team to meet critical production targets successfully.The rol... Show more

 • Promoted

VP, Demand Generation

SideTrade SACalgary, Alberta, Canada
Full-time

We are looking for an experienced and ambitious.Sidetrade’s global demand engine and accelerate pipeline growth across our target markets.You will own the strategy and execution of all demand gener... Show more

 • Promoted

VP of Sales — Remote, Fast-Track to $1M+/yr

Lux Sales ConsultingCalgary, AB, CA
Remote
Full-time

A leading sales consultancy is looking for a remote sales professional to engage with top-tier advisors and diagnose their business challenges.Your role will involve consultative sales, with opport... Show more

 • Promoted

Lillio Growth-Focused Demand Generation Manager

Lillio (formerly HiMama)Calgary, AB, CA
Full-time

Make a significant impact in child education with Lillio as a Demand Generation Manager.Lead the charge in generating and converting quality leads through innovative marketing strategies.You will p... Show more

 • Promoted

VP R&D

MetalBearCalgary, Alberta, Canada
Full-time

MetalBear is a fast-growing, product‑led startup in the developer tools space.We build tools that help developers move faster and safer in cloud‑native environments.Our flagship open‑source product... Show more

 • Promoted

Calgary Senior Vice President, Asset Management

WP Osborne Executive Search Inc.calgary, ab, Canada
Full-time

Lead commercial property initiatives in a prestigious Calgary firm as Senior Vice President, Asset Management.This role focuses on enhancing revenue and marketability in Alberta’s commercial real e... Show more

 • Promoted

Senior Demand Generation Manager Opportunity

DirectiveCalgary, AB, CA
Full-time

Drive impactful marketing at Directive Consulting as a Senior Demand Generation Manager in a remote setting.Focus on performance marketing for SaaS clients while utilizing your diverse marketing sk... Show more

 • Promoted

VP of Finance & Operations - Growth, Strategy & Remote Work

ThirdsailCalgary, AB, CA
Remote
Full-time

An investment holding company in Canada is seeking a Vice President of Finance & Operations.This role offers diverse responsibilities, from strategic finance to operational oversight, providing a c... Show more

 • Promoted

Remote VP of Engineering: Scale SaaS & Lead Teams

HeyOrcaCalgary, AB, CA
Remote
Full-time

A growing technology firm seeks a VP of Engineering to lead and inspire the engineering team.You will guide technical direction while fostering a culture of learning and accountability.The ideal ca... Show more

 • Promoted

Director, Technical PM — Life Sciences, GCP AI

XebiaCalgary, AB, CA
Full-time

A technology consultancy is seeking a Technical Product Manager with substantial experience in life sciences and R&D platforms.This fully remote role entails owning the product strategy, translatin... Show more

 • Promoted

Store General Manager — Growth, Leadership & Profit

Old NavyCalgary, AB, CA
Full-time

A leading retail company is seeking a General Manager for their Calgary location.The role involves leading a team to achieve sales goals, driving customer satisfaction, and ensuring operational eff... Show more