New Car Sales Manager

AtSteele Auto Group work is more than a job. It is a chance to inspire positive impact through every interaction every vehicle every journey. Our people are at the heart of it all because everything we do is driven by you. Your passion. Your purpose. Your potential.

Lead a Winning Team. Drive the Next Chapter.

Steele Buick GMC is looking for an exceptional New Car Sales Manager to help lead our dealership into its next phase of growth and success.

Fresh off earning the prestigious 2025 GM Presidents Club Award; an achievement earned by only four GM dealerships across Atlantic Canada; Steele Buick GMC has established itself as one of the regions top-performing dealerships. As we continue to build on that momentum we are seeking a proven automotive leader who can inspire people elevate performance and help shape the future of our sales operation.

This is more than a management role. It is an opportunity to lead a high-performing team influence dealership strategy and create exceptional customer experiences while representing two of North Americas most respected automotive brands.

Compensation will be based on skills experience and qualifications.

Why Steele Buick GMC

Success is never accidental.

Our team has built a culture centered around accountability collaboration customer experience and continuous improvement. We believe great leadership drives great results and we are looking for someone who shares that mindset.

From the professional-grade capability of GMC trucks and SUVs to Buicks premium comfort and innovation our product lineup continues to attract loyal customers and new opportunities for growth.

As New Car Sales Manager you will play a key role in maximizing that opportunity.

What Youll Lead

• Coach mentor and develop a high-performing New Vehicle Sales Team
• Drive sales performance while maintaining a customer-first culture
• Lead daily sales activities performance management and accountability
• Monitor and improve dealership KPIs conversion metrics and profitability
• Oversee inventory strategy merchandising pricing and vehicle presentation
• Support digital retailing initiatives and online sales performance
• Partner with Finance Fixed Operations and Leadership teams to drive dealership success
• Recruit develop and retain top automotive talent
• Foster a positive engaged and performance-driven culture

What Were Looking For

You are a leader who understands that great teams dont happen by accident.

You know how to coach people create accountability celebrate wins and build a culture where employees are motivated to perform at their highest level. You are passionate about customer experience driven by results and energized by helping others succeed.

Qualifications

• 3-5 years of automotive sales experience
• Previous leadership experience in a dealership environment
• Proven success driving sales performance and achieving targets
• Strong understanding of dealership operations and profitability
• Exceptional leadership communication and coaching abilities
• Strong business acumen and analytical skills

Preferred Experience

• Previous New Car Manager or Sales Manager experience
• PBS DMS experience
• Knowledge of vAuto and inventory management strategies
• Experience with Auto Alert or equity mining platforms
• Understanding of dealership KPIs and performance metrics

Why You will Love Working with Steele Auto Group:

At Steele Auto Group you are not just joining a company; you are joining a community where you will be empowered to exceed expectations and develop your full potential.

We believe in rewarding hard work and supporting every part of your journey. That is why our Total Rewards package is built to help you thrive physically financially and emotionally. Depending on your role and employment type (full-time part-time or term) eligible employees can look forward to some or all the following:

• 100% Matched Retirement Savings Plan Put your future at ease with our employer-matched RSP plan with a maximum of 4% after just 3 months and a maximum of 5% after 5 years!
• Flexible Health & Dental Plans Choose from six cost-shared plans tailored to your lifestyle. Affordable dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered.
• Mental Health & Wellness Support 24/7 confidential support for you and your family through EFAP.
• Employee Discounts On vehicle purchases parts and service at any of our locations.
• Work Boot Reimbursement Reimbursement immediately no waiting required!
• Access to Steele University you will get engaging role-specific training; learn anytime anywhere; track your progress; and earn rewards as you grow your skills!

While we make every effort to post our rates accurately some websites may display salary estimates for this position without our involvement. These figures are generated independently for general comparison and are not provided or verified by Steele Auto Group. We look forward to discussing accurate role-specific compensation details with candidates selected to move forward in the recruitment process.

Steele Auto Group is committed to creating a workplace where your talents are recognized your growth is championed and your potential is limitless. We invest in our people promote from within and foster a fair inclusive and opportunity-rich environment. As part of this commitment weensure thatevery candidate feels valued and supported throughout the recruitment process. If you are contacted for an interview and require accommodation please let us know. We arehere to support you in every step of the way.

Apply now and start driving your career forward with a teamthat has your back!

Learn more about us at

We cannot wait to meet YOU!

How to Apply it is as easy as 1 2 3:

1. Click the link to apply: Steele Auto Group Careers
2. Sign in (top right corner) and create your profile.
3. Upload your resume

In 2minutesthe Steele Auto Group career world is right at your fingertips!

Internal candidates: Please apply through the careers page to ensure you are identified as an internal applicant.

While we strive to post accurate compensation ranges some external websites may display estimates not verified by Steele Auto Group. Final compensation details will be discussed with candidates selected to move forward.

Steele Auto Group is committed to a fair inclusive and supportive workplace. We promote from within invest in development and value every candidates experience. Accommodation is available throughout the recruitment process; just let us know.

AI Disclosure Statement: At Steele Auto Group people always come first even in our hiring process. We do not rely on AI or automated tools to screen candidates. Every application is personally reviewed by real people who take the time to understand each individuals experience skills and potential. Your application matters because we value the person behind it.

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1