Digital Marketing Specialist

Job Description

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At Sun Life, we work together, share common values and encourage growth and achievement. We offer many career paths that attract a wide variety of talent and skills. Follow a path that lets your talents shine.

The Client Experience Office (CXO) aims to provide a delightful and holistic "One Sun Life" experience to Clients as we help them achieve lifetime financial security and live healthier lives. We design and execute clear, compelling and caring journeys to help Clients navigate some of the most important moments of their lives.

Through personalized, proactive and relevant content, we act on a deep understanding of Client needs on a multitude of communication channels - so we can be there for Clients when and where they need us.

Role Summary:

Digital Marketing Specialist will work closely with the growth marketing and sales leadership teams to deliver marketing and communications initiatives to meet our client-focused objectives and drive business results. You will deliver new digital marketing programs, support marketing operations and identify process efficiencies to enable faster speed to market. You will be liaising with multiple stakeholders within Business, Legal, Compliance to successfully produce modern, relevant and high-quality marketing materials on schedule.

Key Accountabilities:

• Support the development and execution of digital marketing including digital display, paid search, paid social, online affiliate, external partnerships and e-mail channels
• Establish strong working relationships with internal/external stakeholders - including Creative Services, Legal, Compliance, etc. to launch new programs effectively
• Manage the end-to-end content review and translations processes to successfully deliver all initiatives - including translation, branding, legal and compliance
• Proofread copy and images to co-ordinate final sign-off on all key initiatives
• Manage marketing budget and forecasts to ensure spending is managed properly to achieve business growth objectives
• Track, report, and analyze metrics of key digital tactics to inform campaign strategies
• Build and execute on A/B testing strategies to inform campaign strategies through tools like adobe target
• Partner with team to test new channels and technology to drive innovation and Client acquisition
• Document and maintain up-to-date processes and internal best practices
• Work closely with agencies and in-house teams to optimize marketing initiatives to drive customer experience and acquisition

Key Competencies:

• Digital Marketing – demonstrated experience in delivering direct to consumer digital marketing programs (social media, paid search, affiliate marketing, etc.)
• Campaign Execution – demonstrated experience in managing performance-based digital marketing campaigns
• Analytical Mindset – ability to draw insights from data to inform future campaign design
• Organizational Skills – proven ability to manage multiple initiatives and deliver against required timelines and budget
• Relationship Management – proven ability to build and cultivate strong relationships with internal/external stakeholders up, down and across the organization
• Business Curiosity – Comfort seeking new approaches to solving business problems and challenging the status quo to improve the Client experience
• Excellent communication and interpersonal skills (written and verbal), with superb attention to detail in reviewing marketing materials
• Copywriting – experience in, and ability to, create persuasive digital direct-to-Client communications including paid search copy, social media advertising, an asset
• Creative thinker
• Ability to work independently and closely with other team members across the organization
• Ability to synthesize complex ideas into actionable recommendations
• As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide.

Nice to have:

• Degree or certificate in marketing or communications
• 2-5 years digital marketing experience
• Agile marketing/development experience
• Experience with marketing campaign/project management
• Experience with paid search and social media campaigns
• Experience with web analytics tools (i.e. Adobe Analytics)
• Experience with CRM tools and marketing technologies
• Sound understanding of direct response marketing and conversion rate optimization