Market Development Specialist (Program Admin Officer 3)

Competition # : 49024

Department: Communities, Culture, Tourism & Heritage

Location: WINDSOR

Type of Employment: Term

Union Status: NSGEU - NSPG

Closing Date: 18-Jun-26 (Applications are accepted until 11:59 PM Atlantic Time)

About Us

The Department of Communities, Culture, Tourism and Heritage (CCTH) helps build vibrant, inclusive, and accessible communities across Nova Scotia. Through our work, we support quality of life for Nova Scotians while helping create memorable visitor experiences. We value the diversity of our people and heritage and believe culture plays an important role in building healthy, active, and growing communities.

Tourism Nova Scotia, a division of CCTH, works to attract visitors and grow the value of tourism to Nova Scotia’s economy. We do this through research, experience and sector development, business coaching, marketing, and visitor servicing. Join us and contribute to work that supports tourism businesses, strengthens communities, and helps showcase Nova Scotia to the world.

About Our Opportunity

In this role, you will help grow visitation and tourism revenues by working with industry partners, stakeholders, and tourism operators to deliver strategic business development, marketing, and sales initiatives. Your work will help create opportunities for communities and businesses across Nova Scotia.

As Market Development Specialist, you will lead business-to-business programming that helps increase visitation from priority markets. You will build strong partner relationships, promote Nova Scotia as a vacation destination, support marketing partnerships, and contribute to the development of export-ready products and itineraries.

You will plan, deliver, evaluate, and improve programs that strengthen Nova Scotia’s presence in key markets and support tourism businesses in growing through partnership and sales opportunities.

You will also manage budgets, coordinate partner communications, monitor deliverables, and use results and feedback to inform recommendations and continuous improvement

Qualifications and Experience

You have a bachelor’s degree in tourism, business, public relations, marketing, or a related field, along with at least five (5) years of related experience in sales, marketing, and program development and implementation.

You are a strong relationship-builder with sound judgment, diplomacy, and the ability to work effectively with a wide range of partners and stakeholders. You bring excellent organizational, budgeting, presentation, and communication skills, and you are comfortable managing multiple priorities and deadlines in a collaborative environment. You take initiative, work well independently, and are committed to equity, diversity, inclusion, and accessibility in all aspects of your work. Proficiency with Microsoft Office applications is required.

If you are looking for an opportunity to build meaningful partnerships, support tourism growth, and contribute to work that has province-wide impact, we would welcome your application.

Assets for this role include:

• Destination marketing and/or sales experience.
• Experience working with travel trade partners.
• Experience collaborating with tourism partners on projects and providing strategic advice.

Equivalency

Applicants relying on education and experience equivalencies must demonstrate such equivalencies in their application.

Benefits

Based on the employment status and union agreement, the Government of Nova Scotia offers its employees a wide range of benefits such as a Defined Benefit Pension Plan, Health, Dental, Life Insurance, General illness, Short and Long Term Disability, Vacation and Employee and Family Assistance Programs. For information on all our Benefit program offerings, click here: Benefits for government employees.

Additional Information

This is a TERM employment opportunity with anticipated end date of September 14, 2027. The appointment status (‘term’, ‘temporary’ or ‘casual’) is dependent on the start date of the successful candidate.


You will be required to travel, work irregular hours, and possess a valid Nova Scotia driver’s licence.

What We Offer

• Career development where you have access to career guidance, tools, resources, and ongoing training for every stage of your career
• Engaging workplace: our employees feel valued, respected, connected, and tuned in, we have forward-thinking policies and strategies
• Countless career paths
• A Dynamic, client-focused office environment where service excellence and teamwork are our focus.

Pay Grade: PR 13

Salary Range: $2,805.63 - $3,410.48 Bi-Weekly

Employment Equity Statement: Our goal is to be a diverse workforce that is representative, at all job levels, of the citizens we serve. The Government of Nova Scotia has an Employment Equity Policy, and we welcome applications from Indigenous People, African Nova Scotians and Other Racially Visible Persons, Persons with Disabilities and Women in occupations or positions where they are under-represented. If you are a member of one of these equity groups, you are encouraged to self-identify on your electronic application.

Accommodation Statement: We are committed to providing an inclusive and accessible recruitment process. Candidates may request accommodations based on any grounds protected by the Human Rights Act. If you require an accommodation throughout the recruitment process, please contact us at competitions@novascotia.ca.

This is a bargaining unit position initially restricted to current civil service employees represented by the Nova Scotia Government Employees Union (NSGEU). If applying from outside a government office, employees must apply correctly via this link:

Failure to apply correctly means that your application will not be given first consideration as a bargaining unit applicant, and will only be included if external applications are pursued.

External applicants and current casual employees will only be considered if there are no qualified civil service bargaining unit candidates. PLEASE NOTE: Candidates will not be considered for an interview if applications are incomplete or are missing information.

If you are receiving a pension from the Nova Scotia Public Service Superannuation Plan (PSSP) or any related plans, you cannot receive pension payments while contributing to the same plan. If you accept a position that requires PSSP contributions, your pension payments must be stopped. Please contact the Nova Scotia Pension Services Corporation for more information.

Offer of employment is conditional upon the completion of all applicable background checks and confirmation of credentials, the results of which must be satisfactory to the employer. We thank all applicants for the interest, however, only those selected for an interview will be contacted. All questions and concerns may be directed to Competitions@novascotia.ca.