Brand Ambassador - Stanley Park

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:The hourly rate for this role is $22.00 per hour.

SHIFT: This role operates on a variable schedule, with shifts typically up to 8 hours on peak days based on business needs. Flexibility is required, including availability to work varying days and hours.

ROLE SUMMARY:

Part-Time | Average 20 Hours Per Week

Do you love craft beer, community events, and connecting with people? If so, we’d love to meet you.

Stanley Park Brewing is looking for an energetic, outgoing, and self-motivated Brand Ambassador & Events Coordinator to help bring our brand to life across Vancouver and the Lower Mainland. In this newly created role, you’ll be responsible for planning and executing grassroots community events, building meaningful local partnerships, and creating memorable experiences that grow awareness and love for the Stanley Park Brewing brand.

This role is equal parts event coordination, brand storytelling, relationship building, and hands-on execution. One day you might be organizing a community sampling event, and the next you could be pouring beer at a festival, setting up a booth, or collaborating with our sales and marketing teams on new initiatives.

If you’re passionate about craft beer, thrive in fast-paced environments, and love taking ownership of projects from idea to execution — this role is for you.

What You’ll Do

Community Engagement & Brand Building

• Execute Stanley Park Brewing’s grassroots community engagement strategy to drive trial, awareness, and brand affinity
• Build and maintain relationships with local businesses, community groups, clubs, associations, first responders, and other community partners
• Identify and coordinate sponsorships, sampling opportunities, and community partnerships that align with the SPB brand
• Become a knowledgeable ambassador for the Stanley Park Brewing portfolio and brand story
• Develop and maintain monthly event and sampling plans aligned with annual goals and KPIs
• Track, evaluate, and report on the success of events and activations

Events & Activations

• Plan, coordinate, and execute community events and brand activations throughout the Lower Mainland
• Set up and tear down event booths, signage, draught systems, and promotional materials
• Assist with transportation, organization, and upkeep of event equipment and merchandise
• Load in/load out kegs and troubleshoot draught equipment when needed
• Represent the brand professionally and enthusiastically at all events

Sales & Team Support

• Support the Sales and Marketing teams with product samplings, merchandising, and customer engagement initiatives
• Collaborate cross-functionally to ensure events and activations are executed seamlessly
• Provide ongoing feedback and creative ideas to help evolve and improve the program

What We’re Looking For

• A natural people person who loves building relationships and engaging with the community
• Self-starter mentality with the ability to work independently and take ownership of projects
• Passion for craft beer and enthusiasm for the Stanley Park Brewing brand
• Strong organizational and time management skills with the ability to multitask in a fast-paced environment
• Creative thinker with a proactive, “make it happen” attitude
• Comfortable with hands-on physical event work, including lifting and setup/teardown duties
• Strong communication and interpersonal skills
• Ability to work evenings, weekends, and occasional holidays as required by events

JOB RESPONSIBILITIES:

• Average of 20 hours per week, up to 30 hours in peak summer season
• Primarily field and event-based role
• Fast-paced, dynamic environment
• Flexible schedule including evenings and weekends
• Combination of independent work and collaboration with the broader Sales & Marketing teams
  

JOB QUALIFICATIONS:

• Education or experience with sales, marketing, events, or other brand ambassador experience, ideally in a CPG or beverage environment.
• Valid driver’s license and access to a reliable vehicle
• Ability to travel throughout Vancouver and the Lower Mainland

WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A FutureWithMore Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

BENEFITS

• Beer Benefit
• On-Site Parking
• Overtime Pay

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.