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Comms Planning Director (Vancouver)Important Business • Vancouver, Metro Vancouver Regional District, Canada
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Comms Planning Director (Vancouver)

Comms Planning Director (Vancouver)

Important Business • Vancouver, Metro Vancouver Regional District, Canada
4 days ago
Job type
  • Full-time
Job description

Responsibilities

  • Develop comms plans that connect marketing needs & business objectives into actionable communication solutions across the paid, owned, and earned ecosystem.
  • Ground all plans in audience insights and their reality, altitudinally and behaviorally.
  • Work with media strategy and activation teams to ensure comms frameworks are grounded in proposed media plans and other realities.
  • Lead plans that are a combination of proven and innovative tactics that meet campaign goals.
  • Ensure plans link to desired KPIs and guide measurement strategies.
  • Create a comms foundation that guides best‑in‑class precision work.
  • Ensure buy‑in amongst all required teams and partners.
  • Present and defend the comms plan, generating confidence that the plan will deliver on results while unlocking creativity.
  • Provide thought leadership, both internally and externally, on emerging trends and comms best practices.
  • Be proactive about identifying new communication opportunities, working with account partners and strategic leads to uncover and unlock scope.
  • Serve as a bridge and partner between all channel partners—media, social, comms, strategy, and creative—to define and shape a coordinated campaign roll‑out across paid, owned, and earned touchpoints.
  • Translate the creative idea into a comms idea that guides how the campaign should come to life.
  • Define the overall structure and story beats—aligning touchpoints to each phase while clearly defining the roles needed to play.
  • Set the tone and strategic direction of the team, built around growth and application of learnings.
  • Own consumer insights and inspire tactical representations of strong, transparent media strategies.
  • Maintain communication and develop strategic partnerships with key partners—clients, partner agencies, peers, etc.

Key Capabilities

  • A chameleon: part strategy, part media, part creative.
  • Consumer‑first mindset and orientation.
  • Proven modern marketing mindset: ecosystem & performance driven.
  • Strong partnership & collaboration skills.
  • Strong presentation skills, written & spoken.
  • Ability to find new solutions to “known problems.”
  • Strong facilitation skills; proven ability to run effective workshops.
  • Strong sense of accountability and ownership; able to work independently.
  • Ability to make the complicated simple to understand.
  • Ability to work in fast‑paced, unpredictable projects.
  • Ability to gain client confidence & trust, and develop robust working relationships with other agency partners.

Qualifications

  • Bachelor’s degree in Communications, Advertising, Media, and/or related field.
  • Minimum 8 years of experience in media or strategic planning that involves channel planning, audience strategy, and client presentation.
  • Deep experience working within integrated, client‑facing teams.
  • Ability to make operational and investment recommendations and decisions.
  • Must love close relationships with clients and be able to identify and run toward the future, not just deliver the ask.
  • Professional presence; can lead a team by example.
  • Excellent leadership and presentation skills.
  • Thorough understanding of marketing communication channels.

Benefits

  • Global maternity and parental leave.
  • Competitive benefits packages.
  • Vacation, compassionate leave, wellness days, and flex days.
  • Access to online services for families and new parents.
  • Early dismissal Fridays (off at 3:00PM local time).
  • Diversity and inclusion board with 13 affinity groups.
  • Internal learning and development programs.
  • Enterprise‑wide employee discounts.

Salary Range

$135,000 - $160,000 CAD

Equal Opportunity Employer

Critical Mass is an equal opportunity employer.

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Comms Planning Director (Vancouver) • Vancouver, Metro Vancouver Regional District, Canada

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