Senior Manager, Marketing & Communications

Description

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Women Building Futures (WBF) is a high-impact non-profit that equips women for economic prosperity through industry-recognized trades training. We are building a future where more women access opportunity, advance in underrepresented industries, and transform their lives and communities.

The Opportunity

Reporting to the Director, People and Culture, the Senior Manager, Marketing & Communications is a strategic leader who will shape how WBF engages prospective students, employer partners, donors, and philanthropic stakeholders.

• This role sets and drives integrated marketing, brand, storytelling, and communications strategies that expand awareness, strengthen enrollment and alumni engagement, and increase investment in WBF's mission.
• You will elevate WBF's voice, reputation, and market presence while strengthening the case for support among individual, corporate, and community partners.
• With strong creative judgment and a sharp instinct for storytelling, you will build a proactive, insight-led function that delivers compelling campaigns, clear market positioning, and measurable impact.

What You'll Do

Strategy and Leadership

• Set and deliver the annual marketing and communications strategy in alignment with WBF's strategic and business priorities.
• Establish KPIs and reporting frameworks that drive accountability, optimize performance, and inform executive decision-making.
• Lead, coach, and develop a high-performing two-person team within a lean, high-autonomy environment.
• Translate organizational growth objectives into clear, focused marketing and communications priorities.

Brand, Creative Direction and Storytelling

• Lead integrated campaigns across digital, social, email, PR, events, and paid media to advance student recruitment, stakeholder engagement, and fundraising goals.
• Strengthen WBF's audience strategy, data practices, and mailing lists to deepen engagement and expand reach.
• Direct the development of content and storytelling that resonates with students, corporate stakeholders, donors, and the broader community.

Internal Partnerships

• Serve as a strategic advisor to internal teams, bringing clarity, discipline, and sound judgment to competing priorities.
• Build strong cross-organizational partnerships while managing requests with focus and consistency.
• Partner with senior leadership on communications initiatives, media relations, reputation management, and spokesperson support.

Vendor Management and Production

• Lead external partners across creative, video, design, production, and media planning to deliver high-quality work.
• Oversee the development of key deliverables, including campaigns, annual reports, video assets, and core marketing collateral.

What You'll Bring

Leadership and Strategy

• 10+ years of progressive leadership experience in marketing, communications, or brand strategy.
• Demonstrated success developing and executing strategic plans, budgets, and performance reporting.
• Experience leading teams in small to mid-sized, fast-paced organizations.

Creative and Communication Excellence

• Exceptional writing and storytelling skills with the ability to influence students, partners, donors, and media.
• Strong creative direction, visual judgment, and experience shaping story-driven content across social and video channels.
• A proven ability to protect and elevate brand consistency across multiple stakeholders and touchpoints.

Technical and Functional Expertise

• Experience across integrated marketing channels, including digital, social, email, PR, and campaigns.
• Proficiency with Microsoft Office, WordPress, Adobe Creative Suite, Canva, and social platforms.
• Strong project management, planning, budgeting, and vendor leadership skills.

Additional Assets

• Experience in the non-profit or social impact sector.
• Familiarity with industries where women are underrepresented and the barriers women may face in employment and education.
• Ability to art direct photo and video shoots.

Who You Are

You are a strategic and credible leader who brings clarity, momentum, and sound judgment to complex priorities, and who thrives in an environment that values autonomy, collaboration, and impact.

You bring:

• A balance of big-picture thinking and practical execution
• Strong judgment, prioritization, and disciplined execution.
• Confidence to make difficult decisions while building trust and strong relationships.
• A genuine commitment to storytelling, inclusion, and mission-driven impact.

Benefits and perks of joining our team at WBF:

• A competitive salary and benefit program
• Employer paid insurance premiums
• RRSP matching program
• Health Spending Account and Taxable Spending Account, which include allowances for fitness, education and more!
• Ample training and development opportunities
• Employment Assistance Program (EAP)
• Flexible work hours and a true understanding of work/life balance
• Hybrid work model for most positions
• Just for fun: you get your birthday off!

Competition closing June 9,