At Stryker, we're looking for a strategic and collaborative marketing leader to drive growth across our Extremities portfolio in Canada. As Senior Manager, Marketing & Medical Education, you will shape brand strategy, elevate customer engagement, and partner with cross-functional teams to deliver innovative education and marketing programs that create meaningful impact for healthcare professionals and patients. This is an exciting opportunity to influence portfolio direction, develop future-focused marketing initiatives, and help advance one of the world's leading medical technology organizations.
What you will do:
• Sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and customer engagement campaigns
• In alignment with global strategy, sets annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
• Creates/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value
• Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
• Work with country leadership to forecast demand develop relationships with supply chain partners
• Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
• Work in partnership with local Product Managers in a complex matrix organization, influencing and ensuring execution of the Marketing strategies
• In partnership with Sales Leaders identify internal training needs and create relevant content and training programs
• Create scalable customer engagement events and medical education programs
• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
• Take the lead in developing KOL’s for the brand
• Act as Mentor and deliver training as and when necessary to more junior Brand Managers within the team
What you will need:
Required:
• Bachelor’s degree required
• 10+ years of work experience required
Preferred:
• MBA preferred
• Medical device and/or marketing experience preferred
• People management experience preferred
Canada Pay Ranges:
Senior Manager Marketing and Medical Education, Extremities - Hybrid (Canada) • Hamilton, Canada
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