Head of Student Recruitment, Outreach & Marketing

Description

Oxford International Career College (OICC) is a rapidly growing Canadian Career College operating in Halifax and in Vancouver. OICC is part of the larger renowned Oxford International Education Group, a global, UK-headquartered institution dedicated to providing exceptional education experiences to domestic and international students. With a global presence and a commitment to academic excellence, we strive to empower students to achieve their full potential and thrive in a dynamic, interconnected world.
We’re seeking a results-driven, high-energy, strategic and entrepreneurial Head of Student Recruitment, with knowledge of the Canadian Career College and Direct-to-Consumer (B2C) recruitment landscape. If you thrive on building brands and relationships, leading teams, and achieving outstanding results, apply today!
About the role:
The Head of Student Recruitment, Outreach and Marketing role is an exceptional opportunity for an enterprising, self-directed sales & marketing leader who brings demonstrated experience in B2C sales, community outreach, digital & brand marketing, who has a sense of urgency and a drive for results, and who genuinely enjoys interacting with career-driven students.
Based on the Halifax or the Vancouver campus, and reporting remotely to the Senior Vice President, Canada with dotted line reporting to the Executive Director of Growth Marketing, the Head of Student Recruitment acts as the strategic & operational integrator, ensuring that all recruitment channels work together as one cohesive system—driving awareness, consideration, engagement, conversion, and enrolment through integrated outreach and marketing plans, end-to-end coordinated planning, strong leadership, and data-informed decision-making.

Main Duties and Responsibilities

The role’s primary mandate is to design and execute an integrated, multi‑channel recruitment & marketing strategy: Strategic Leadership & Planning

• Develop and own a comprehensive student recruitment strategy aligned with institutional growth goals, enrolment targets, and brand positioning.
• Build an integrated annual recruitment plan that aligns traditional marketing, digital, social, community outreach, events, partnerships, and admissions activity.
• Translate institutional priorities into clear audience strategies (domestic, international onshore/ offshore, adult learners, specific programs, equity-seeking groups).
• Forecast enrolment pipelines and adjust strategies based on market demand, seasonality, and performance data.

Integrated Channel Coordination

• Ensure consistent messaging and timing across all recruitment channels
• Act as the central point of coordination between marketing, admissions, community outreach, faculty, alumni, and external vendors/agencies.

Digital & Performance Marketing Oversight

• In close collaboration with the global Growth Marketing & Customer Marketing teams, oversee lead generation and conversion strategy across digital channels.
• Set KPIs for each stage of the recruitment funnel
• Use data and insights to rapidly adjust campaigns and reallocate budget.

Community Outreach & Events Strategy

• Lead strategy for high-impact recruitment events, both virtual and in-person.
• Support the Community Outreach Coordinators’ efforts to build partnerships
• Develop scalable event models that integrate follow-up nurturing.

Cross-Functional Leadership

• Partner closely with central and Canada Marketing, Admissions, Academics, Operations and Student services
• Lead, coach, and develop a high-performing recruitment and outreach team.
• Manage agencies, consultants, and third-party partners where applicable.
• Foster a warm, student-centred culture focused on integrity, care, and conversion excellence

Data, Insights & Reporting

• Build a data-driven recruitment culture, using dashboards, CRM data, and campaign analytics.
• Monitor performance by channel, segment, and program.
• Present insights and recommendations to senior leadership.
• Use research and competitive intelligence to inform strategy and positioning.

Brand Stewardship & Messaging

• Collaborate with the marketing team to ensure recruitment campaigns reflect a clear, compelling value proposition for prospective students.
• Maintain consistent tone, visual identity, and storytelling across all touchpoints.
• Incorporate student voices, outcomes, and success metrics into recruitment narratives.

Continuous Improvement & Innovation

• Test new channels, messages, technologies, and partnership models.
• Stay current on trends in higher education marketing, digital platforms, and student decision-making.
• Drive continuous improvement in cost-per-lead, yield, and enrolment quality.

Person Specifications

A proven, seasoned recruiter

• with at least 5 years’ experience in Canadian higher education or Career College recruitment, where employment outcomes and career readiness are top priorities

A Strategic & Systems Thinker

• Able to see the full recruitment ecosystem, connect channels, and design end‑to‑end student journeys.
• Thinks beyond individual campaigns to long‑term pipeline, brand, and enrolment health.

A Strong Integrator & Collaborator

• Comfortable working across functions (marketing, admissions, academics, student services).
• Skilled at breaking down silos and aligning diverse teams around shared goals.
• Builds trust quickly with both internal stakeholders and external partners.

Data‑Driven and Commercially Minded

• Uses data, insights, and market intelligence to guide decisions.
• Balances creativity with ROI, conversion metrics, and enrolment yield.
• Comfortable interpreting dashboards, trends, and performance reports.

Results‑Oriented Leader

• Accountable for outcomes, not just activity.
• Sets clear priorities, manages trade‑offs, and drives execution.
• Maintains momentum during peak recruitment cycles and under pressure.

Excellent Communicator & Influencer

• Clearly articulates vision, priorities, and expectations.
• Adapts messaging for different audiences (faculty, prospective students, partners).

Change‑Oriented & Innovative

• Open to experimentation, testing, and continuous improvement.
• Curious about new platforms, technologies, and approaches to student engagement.
• Comfortable leading through ambiguity and evolving market conditions.

Student‑Centred Mindset

• Demonstrates empathy for diverse student journeys and decision‑making processes.
• Committed to access, inclusion, and ethical recruitment practices.
• Keeps student needs and outcomes at the centre of strategy.

Disclaimer

This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.

As part of our recruitment process, we use AI-enabled technology to assist with tasks such as application screening and process administration. These tools are designed to support fairness and consistency, and human reviewers make all final decisions.

Oxford International is committed to safeguarding and promoting the welfare of children. Recruitment checks, including checks with past employees, are undertaken in accordance with our Recruitment and Selection policy.

Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status

If you require accommodations at any point during the application or hiring process, please contact nahr@oxfordinternational.com


We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.


Oxford International Education Group is a renowned institution dedicated to providing exceptional educational experiences to international students. With a global presence and a commitment to academic excellence, we strive to empower students to achieve their full potential and thrive in a dynamic, interconnected world. We are proud of our culture and have recently been officially certified as a Great Place to Work ©!