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CoreFactor
Adobe Digital Marketing Specialist (Contract)CoreFactor • Downtown Toronto
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Adobe Digital Marketing Specialist (Contract)

Adobe Digital Marketing Specialist (Contract)

CoreFactor • Downtown Toronto
30+ days ago
Job type
  • Full-time
Job description

Description

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CoreFactor is searching for an Adobe Digital Marketing Specialist on a contract basis for a client in the GTA.

This position is hybrid and will require the successful incumbent to go into office 2-4 times per week located in Downtown Toronto.

Role Summary

Key Responsibilities

Personalization Strategy & Execution:

  • Design and deliver cross-channel personalized experiences (web, app, email, paid media)
  • Translate segmentation, behaviours, and client signals into actionable journey strategies

MarTech & Capability Enablement:

  • Leverage platforms (e.g., CDP, AJO, targeting tools) to operationalize personalization at scale
  • Support roadmap delivery, vendor integration, and capability adoption across teams
  • Partner with technology and data teams to ensure strong data connectivity and activation

Experimentation & Optimization:

  • Lead test-and-learn programs (A/B, multivariate) to optimize journeys and campaigns
  • Analyze performance, derive insights, and continuously improve relevance and conversion
  • Establish measurement frameworks tied to business and client outcomes

Cross-Functional Collaboration:

  • Partner with Growth, Product, Analytics, and Channel teams to embed personalization into campaigns and digital experiences
  • Support prioritization, roadmap alignment, and execution across squads

Change Management & Adoption:

  • Drive adoption of personalization best practices across the organization
  • Support training, documentation, and process evolution to scale capabilities

REQUIREMENTS

  • Experience in digital marketing, personalization, or MarTech (financial services preferred)
  • Strong understanding of customer data, segmentation, and lifecycle marketing
  • Hands-on experience with personalization or campaign orchestration platforms
  • Proven ability to drive cross-functional initiatives and deliver business impact
  • Analytical mindset with comfort leveraging data to inform decisions
  • Strong communication and stakeholder management skills
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Adobe Digital Marketing Specialist (Contract) • Downtown Toronto

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