Director of Marketing & Strategy

Director of Marketing & Strategy

Bannister Automotive Group

Location: Okanagan, BC

Build the Future of Automotive Marketing

Bannister Automotive Group is looking for an exceptional Director of Marketing & Strategy to lead the next evolution of our dealership group.

This is not a traditional marketing role.

We're looking for a strategic leader who can build brands, generate high-quality leads at scale, and create alignment across a group built on strong store-level autonomy. Success in this role requires equal parts marketing expertise, innovation, operational excellence, and influence.

You will lead an in-house team spanning analytics, digital advertising, design, content, and social media while partnering closely with General Managers and executive leadership throughout the organization.

The right person understands how to build the systems and infrastructure that make marketing measurable and scalable while leading the creative and strategic work that drives growth.

What You'll Do

Strategy & Performance

• Lead the overall marketing strategy for Bannister Automotive Group

• Drive lead generation performance, lead quality, conversion rates, and marketing-attributed sales across the group

• Strengthen dealership brands while leveraging the advantages of being part of a larger organization

• Align group-level strategy with store-level objectives, creating buy-in while respecting local autonomy

• Optimize marketing investment, vendor performance, and campaign ROI

Infrastructure & Innovation

• Build and continuously improve the group's marketing technology ecosystem, reporting environment, and attribution capabilities

• Connect CRM, DMS, website, advertising, and analytics platforms into a reliable and actionable reporting framework

• Establish scalable marketing processes, automation, standards, and documentation that improve consistency and accountability

• Identify and implement emerging technologies, AI tools, and innovative marketing solutions that improve efficiency and results

Leadership & Collaboration

• Lead, mentor, and develop a high-performing marketing team

• Build trusted relationships with General Managers and leadership teams across the group

• Translate data into actionable business decisions and clear strategic direction

• Create alignment across multiple dealerships while maintaining a culture built on autonomy

What Success Looks Like

• Increased high-quality lead volume and conversion performance

• Stronger brand visibility and market share

• Improved marketing efficiency, attribution, and ROI

• Consistent reporting and performance visibility across the group

• Strong relationships and trust with dealership leadership teams

• A marketing function that scales with the continued growth of the organization

Key Performance Indicators

• Lead volume and lead quality

• Cost per lead and cost per sale

• Marketing-attributed sales and conversion rates

• Website conversion performance

• Organic traffic and SEO growth

• Paid advertising ROI

• Brand engagement and market share growth

• CRM health, database growth, and customer re-engagement performance

Who You Are

• Strategic, innovative, and highly adaptable

• An exceptional communicator with strong interpersonal skills

• Comfortable influencing experienced operators, General Managers, and senior leaders

• Data-driven without losing creativity

• Able to create alignment while respecting autonomy

• Experienced in modern digital marketing ecosystems, analytics, and automation

• A builder of systems, culture, and momentum

Most importantly, you know how to earn trust, create buy-in, and unite people behind a common vision.

Experience We're Looking For

• Senior marketing leadership experience in a multi-location or multi-brand environment

• Experience leading high-performing teams

• Strong understanding of digital advertising, SEO/SEM, social media, CRM marketing, analytics, attribution, automation, AI tools, and brand development

• Experience improving reporting, measurement, and marketing performance through technology and process

• Automotive industry experience is considered a major asset; dealer group experience is ideal

• Proven ability to drive measurable growth and business performance

Why Bannister Automotive Group?

Bannister Automotive Group continues to grow through strong leadership, innovation, accountability, and a culture built on autonomy.

This is an opportunity to make a meaningful impact across one of Western Canada's leading automotive groups while helping shape what comes next.

If you're ready to build something exceptional, we'd like to hear from you.