Head of Product and Program - Evolve Biologix (Saint-Hyacinthe)

Role

As GM / Head of Product & Program, you will serve as the founder’s execution partner, translating vision into shipped product, market traction, and measurable outcomes. This is a founder-track role with full accountability for product, business execution, and growth.

You will own the entire product and go-to-market lifecycle, from UI and onboarding redesign to biometric coaching features, partnerships, launch strategy, and post-launch optimization. You will also ensure financial plans, budgets, and forecasts align tightly with the product roadmap.

This role operates with high autonomy and minimal day-to-day founder involvement. You function as a mini-CEO, expected to make decisions quickly and deliver results.

Who You Are

• You are highly intelligent, grounded, and practical. You can lead experts across disciplines without ego.
• You are both an operator and a strategist. You are comfortable diving into product details while also owning roadmaps, GTM plans, and partnerships.
• You are fluent in biofeedback concepts such as HRV, coherence, artifact handling, and translating physiological signals into actionable coaching.
• You are commercially minded and understand how product decisions drive retention, growth, and revenue.
• You are financially literate and comfortable managing budgets, forecasts, and ROI.
• You are deeply aligned with the mission of using technology to enhance human potential in measurable ways.

Core Responsibilities

Product & Execution

• Own product vision, execution, and outcomes, including UI and UX overhaul, onboarding, and live biometric coaching features.
• Define and deliver against North Star KPIs, including weekly retention, time to first signal, onboarding completion, and crash‑free sessions.
• Lead a senior strike team of four to six members, including iOS engineering, biometrics and machine learning, design, QA or beta operations, and backend or DevOps.
• Implement analytics, A/B testing, and growth tooling to enable data‑driven iteration.
• Integrate and expand hardware support, starting with a BLE armband and expanding to ring‑based partners.
• Run alpha and beta programs and drive measurable consumer impact.

Go‑To‑Market & Growth

• Build and execute the GTM strategy for the v1.5 relaunch, including positioning, messaging, and channel mix.
• Coordinate launch campaigns, App Store optimization, and acquisition experiments.
• Design and manage beta programs that generate testimonials, case studies, and product credibility.
• Partner with marketing and community teams to drive engagement and advocacy.

Business & Financial Management

• Create and own roadmaps aligned to business objectives and milestones.
• Build and manage budgets, forecasts, and resource allocation plans.
• Track ROI across product initiatives, marketing spend, and partnerships.
• Prepare investor updates and strategic memos with founder oversight.

Partnerships & Ecosystem

• Source and negotiate partnerships with wearable device companies, data providers, and research institutions.
• Develop relationships with health, wellness, and performance communities for distribution.
• Explore co‑marketing and licensing opportunities to accelerate market entry.

Leadership & Culture

• Recruit, onboard, and mentor top‑tier talent who thrive in high‑velocity, low-politics environments.
• Maintain a culture of accountability, urgency, and excellence.
• Operate async‑first through weekly memos, short demos, and clear decision frameworks.

Requirements

• Demonstrated experience designing, building, shipping, and scaling consumer health, wellness, or wearable applications with strong retention and engagement metrics.
• Strong product design instincts and technical literacy, including SwiftUI, CoreBluetooth, and HealthKit.
• Hands‑on experience with HRV, biofeedback signal processing, artifact rejection, and applied coaching models.
• Proven GTM and growth experience, including launches, acquisition, and retention strategies.
• Financial management experience, including budgeting, forecasting, and ROI analysis.
• Experience building partnerships within hardware, wellness, or performance ecosystems.
• Comfort leading small, senior teams in fast‑moving product environments.
• Bonus qualifications include Canada‑based candidates eligible for SR&ED;, on‑device machine learning experience, and prior wearable partnership experience.

Compensation

This role offers a highly competitive salary, a meaningful performance‑based bonus, and a significant equity stake aligned with long‑term impact. This is a true founder‑track chance with substantial upside tied directly to the value you help create as the business scales.

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