Marketing Manager

If you know how to turn a marketing plan into fully-leased properties, keep reading.

This Marketing Manager role is ideal for someone who understands the unique intersection of real estate, leasing, and marketing. You'll lead marketing initiatives across a growing residential rental portfolio, helping drive occupancy, support new development launches, and strengthen brand visibility across both established and emerging markets.

Smart, Savvy + Associates is partnering with Oneka Land Company in their search for a Marketing Manager. This is the company's first dedicated in-house marketing hire, creating a rare opportunity to shape the strategy, build the function, and establish the systems that will support ambitious growth plans in the years ahead.

The role supports both Oneka's income-producing property portfolio and Aria, the company's growing development business. With significant lease-up activity on the horizon and a long-term goal of expanding assets under management, marketing is becoming an increasingly important part of the business strategy.

What You'll Do

Lead lease-up and property marketing initiatives

• Develop and execute marketing plans that support leasing targets across new developments and stabilized communities
• Partner with operations and leasing teams to drive occupancy, lead generation, and resident engagement
• Support project launches with marketing strategies tied to leasing milestones and business objectives
• Conduct market and competitor research to inform pricing, positioning, and promotional strategies

Build and evolve the marketing function

• Establish marketing processes, reporting frameworks, and campaign planning tools
• Develop a marketing roadmap aligned with the development pipeline and business growth plans
• Recommend and implement marketing technology, lead management, and reporting solutions
• Manage marketing budgets and measure performance against business objectives

Drive digital marketing performance

• Oversee digital marketing programs across websites, search, social media, listing platforms, and paid advertising channels
• Support website development, microsites, and digital campaigns for new and existing properties
• Monitor campaign performance and optimize initiatives based on lead quality, conversion, and leasing results
• Help grow brand awareness and visibility in both existing and emerging markets

Collaborate across the business

• Work closely with ownership, operations, leasing teams, and external vendors
• Ensure consistent messaging and brand standards across all touchpoints
• Support resident engagement and retention initiatives
• Act as the primary marketing resource across the organization

What You Bring

• 5+ years of marketing experience, including at least 3 years in real estate, multifamily housing, development, REITs, condo marketing, or a closely related industry
• Experience supporting lease-up campaigns, development launches, or occupancy-driven marketing initiatives
• Strong understanding of digital marketing, lead generation, and performance measurement
• Ability to connect marketing investment to business outcomes, occupancy targets, and revenue growth
• Experience managing agency partners, vendors, or cross-functional stakeholders
• Strong project management skills and ability to manage multiple priorities
• Excellent communication and presentation skills
• A proactive, entrepreneurial mindset and comfort building processes from the ground up

The Details

💰 $90,000–$100,000 base salary
🏥 Extended health and dental coverage
🏖️ 3weeks' vacation
📍 Hybrid work arrangement (2 days/week in office)
🏢 Downtown Vancouver office location

If you're excited by the opportunity to build and execute a marketing plan, support major lease-up projects, and play a visible role in a growing real estate business, we'd love to hear from you.

Submit your application through Smart, Savvy + Associates' job board. Every application is reviewed by a human, thoughtfully and with care.

About Smart, Savvy + Associates

Smart, Savvy + Associates is a specialized recruitment agency focused on marketing, communications, and creative roles. Based in Vancouver, BC, we partner with companies across Western Canada to help them hire with clarity and confidence.

We believe diverse teams drive stronger results and are committed to equitable and inclusive recruitment practices. Candidates from underrepresented groups are encouraged to apply. If you require accommodation at any stage of the hiring process, please let us know.