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Applied Systems Canada
Senior Digital Marketing Manager in AtlantaApplied Systems Canada • Winnipeg, Canada
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Senior Digital Marketing Manager in Atlanta

Senior Digital Marketing Manager in Atlanta

Applied Systems Canada • Winnipeg, Canada
3 days ago
Job type
  • Full-time
Job description
Lead comprehensive digital marketing strategies at Applied Systems with a hybrid model based in Atlanta. Drive impactful paid media initiatives across various channels for optimal business outcomes.

We are seeking a Senior Lead Digital Marketing Manager to oversee our B2B paid media portfolio. You will need over 10 years of experience, including 7+ years in PPC, paid social, and CTV programs, with a strong focus on analytics and performance measurement. Your ability to collaborate cross-functionally and provide executive insights will be vital for the role.

Key Responsibilities: • Own full-funnel paid media strategy and budget allocations • Optimize high-intent search programs on Google and Microsoft Ads • Execute audience-targeted paid social and retargeting campaigns • Launch awareness programs on CTV and video platforms • Manage multi-funnel KPIs and performance reporting

Requirements: • 10+ years of professional experience in digital marketing • Deep expertise in Google Ads, Microsoft Advertising, and social platforms • Strong analytical skills with tools like GA4 and Excel • Proven success in achieving MQL targets and lead quality • Independent, strategic thinker with excellent communication

Shape the future of digital marketing at Applied Systems, where your expertise will directly influence marketing performance and strategy. #J-18808-Ljbffr
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Senior Digital Marketing Manager in Atlanta • Winnipeg, Canada

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