Regional Brand Activator (GTA) (12-month Contract)

What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people and equips them with leading technology continuous learning and the ability to bring their best selves to work. As the premier wine and spirits distributor Southern Glazers isnt just one of Forbes Top Private Companies; its a family-owned business with deep roots dating back to 1933.

Southern Glazers is proud of its well-earned positive reputation continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued supported and provided opportunities for growth and belonging.

As a full-time benefits-eligible employee you can participate in the Group Flexible Benefits Plan and the Registered Retirement Savings Program (RRSP). The Benefits Plan includes comprehensive medical dental vision disability and life insurance coverage. We also offer wellness initiatives parental leave vacation accrual paid sick leave and more.

By joining Southern Glazers you would be part of a team that values excellence innovation and community. This is more than just a job its an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Southern Glazers offers a competitive compensation package with expected first year total earnings between $60000 - $70000 / year. This salary range is an average range for this determining a final offer the company will evaluate a specific candidates education skills and experience and will make an offer appropriately.

Overview

The Regional Brand Activator maximizes the sale of supplier brands to the trade and consumer through effective regional execution via business development off and on trade. Additionally this position will be responsible for managing relationships that permit the achievement of company and supplier objectives.

Primary Responsibilities

• Develop a direct relationship with key players on trade (partners sommeliers managers bartenders etc.) and provide feedback and updates back to the brand
• Plan marketing execution and branding objectives
• Audit classify and prioritize key accounts developing and leading a direct relationship with key on premise players
• Implementation execution and follow-up of on trade activities and sales against the brand plan including OP partnerships
• Lead Events/experiences with final clients (no sampling)
• Support and organize events and above-the-line activities
• Training programs for partners and key players in on trade in addition to supporting internal sales team for high value trainings (sommelier bartenders waiters etc.)
• Drive brand success via training education and experiences for Territory Managers Sales Managers Key Account Managers etc.

Additional Primary Responsibilities

• Source best in class opportunities to support execution strategy (new business development opportunities with new accounts collect and build client database)
• Gather and analyze customer insights and competitors activities from partner venues and any other relevant industry competitive activities
• Collect and manage client contact database
• Provide detailed tracking and execution reports of performance against agreed-to supplier objectives and requirements
• Perform other job-related duties as assigned

Minimum Qualifications

• Bachelors degree or an equivalent combination of education and experience
• Five years of industry related sales experience within the distribution hospitality or supplier community
• Valid province drivers license and ability to obtain and maintain auto liability insurance by provincial laws
• Comprehensive understanding of wine and spirits to include regions/varietals product/food pairing

techniques basic production and service

• Ability to adapt and can assist a variety of internal customer groups and varying personality types
• Must have strong negotiation skills; demonstrate an entrepreneurial spirit
• Ability to create and sell innovative ideas
• Goal oriented focused and assertive individual who needs a little direction or supervision

Physical Demands

• Some activities may occur at night or weekends
• Ability to travel within the Province/Country
• Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g. keyboard mouse and monitor) or adding machine
• Physical demands with activity or condition may include occasional to the rare amount of time include walking bending reaching standing and stooping
• May require occasional lifting/lowering pushing carrying or pulling up to 40lbs

EEO Statement

Southern Glazers Wine and Spirits an Affirmative Action/EEO employer prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training. SGWS complies with all federal state and local laws concerning consideration of a qualified applicants arrest and/or criminal conviction records. Southern Glazers Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience knowledge skills abilities and education of employees. Unless otherwise expressly stated any pay ranges posted here are estimates from outside of Southern Glazers Wine and Spirits and do not reflect Southern Glazers pay bands or ranges.

If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements please contact the SGWS talent acquisition team at

Employment Type : Contract
Experience: years
Vacancy: 1
Yearly Salary Salary: 60000 - 70000