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Turo
CRM Lifecycle Manager at TuroTuro • Winnipeg, Canada
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CRM Lifecycle Manager at Turo

CRM Lifecycle Manager at Turo

Turo • Winnipeg, Canada
3 days ago
Job type
  • Full-time
Job description
Elevate customer engagement as Turo's CRM Lifecycle Marketing Manager in Toronto. Drive strategies across email, app engagement, and loyalty programs to enhance customer journeys.

In this role, you'll define lifecycle strategies and tactics to boost customer acquisition and retention. With a focus on campaign activation in MoEngage, you'll create customer journey flows and report results to stakeholders. Collaborate with creative and data teams to execute and refine marketing experiments effectively.

Key Responsibilities: • Define and devise lifecycle marketing strategies • Create and activate campaigns using MoEngage • Collaborate with creative teams for asset delivery • Build long-term reporting for CRM initiatives • Execute pipeline for marketing experimentation

Requirements: • Bachelor’s degree in marketing or related field • 5+ years in CRM or engagement marketing • Proficiency in reporting tools like Google Analytics • Experience with CEP tools like MoEngage • Strong analytical and project management skills

Drive impactful lifecycle marketing strategies and enhance customer journeys with Turo in Toronto. #J-18808-Ljbffr
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CRM Lifecycle Manager at Turo • Winnipeg, Canada

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