Branch Manager (Sales-Focused)

Core Accountabilities

1. Sales Leadership & Revenue Growth (Primary Focus)

   Own and deliver branch revenue, margin, and growth targets across Sarnia and Toronto.

   Lead new business development, key account growth, and lifecycle service sales (condition monitoring, reliability services, software, and consulting as applicable).

   Personally engage with strategic customers and high-value opportunities, supporting deal strategy, pricing, and closure.

   Ensure a robust and qualified sales pipeline, forecast accuracy, and conversion discipline.

   Work closely with the wider AVT/AES group to leverage cross‑selling and group opportunities.

   Set and manage pricing strategies that balance competitiveness with margin and profitability.

2. Profit & Loss (P&L) Responsibility

   Hold full P&L accountability for the Sarnia and Toronto branches, including revenue, gross margin, operating costs, resource utilization, and overall profitability.

   Manage branch budgets, cost control, and investment decisions.

   Review monthly financial performance, identify variances, and implement corrective actions.

   Ensure effective billing, revenue recognition, and working capital‑management (WIP, invoicing, credit control support).

3. Team Leadership & People Management

   Lead, develop, and motivate multi‑disciplinary teams across sales, engineering, and technical services.

   Set clear performance objectives, KPIs, and accountability for all branch staff.

   Conduct regular reviews, coaching sessions, and performance management activities.

   Recruit, onboard, and retain high-quality talent aligned to AVT Reliability’s commercial and technical standards.

   Promote a commercial, customer‑focused, and safety‑first culture across both locations.

4. Scheduling, Resource & Capacity Management

   Overall responsibility for resource planning and scheduling across Sarnia and Toronto.

   Ensure engineers and technicians are effectively utilized and aligned to customer demand and project commitments.

   Balance short‑term reactive work with planned and recurring services.

   Work closely with customers and internal teams to manage priorities, lead times, and delivery expectations.

   Ensure workload planning supports margin delivery and avoids bottlenecks or under‑utilization.

5. Operational & Business Management

   Ensure consistent, high‑quality service delivery across both branches.

   Oversee day‑to‑day branch activities including service delivery coordination, facilities oversight, equipment and asset management, supplier and subcontractor control.

   Ensure alignment between sales commitments and operational capability.

   Drive continuous improvement in processes, efficiency, and customer satisfaction.

6. Customer Relationship & Market Development

   Maintain strong relationships with key customers, acting as senior point of contact where required.

   Identify opportunities for long‑term service agreements, recurring contracts, and strategic partnerships.

   Represent AVT Reliability in the local market, strengthening brand reputation and visibility.

   Monitor competitor activity, market trends, and customer needs to inform strategy.

7. Health, Safety, Quality & Compliance

   Ensure branches operate in full compliance with Health & Safety, ISO/Quality, and regulatory requirements.

   Promote a strong safety culture and ensure all work is conducted in accordance with AVT and customer standards.

   Ensure documentation, reporting, and audits are completed accurately and on time.

Key Performance Indicators (KPIs)

• Branch revenue growth and new business wins
• Gross margin and profitability
• Sales pipeline value and conversion rate
• Resource utilization and scheduling efficiency
• Customer satisfaction and retention
• Team performance, engagement, and development

Skills, Experience & Background

Essential

Proven experience as a Branch Manager, Operations Manager, or Sales‑led General Manager in a technical or industrial services environment.

Strong background in B2B sales and customer relationship management.

Demonstrated P&L ownership and commercial decision‑making ability.

Experience leading and managing multi‑disciplinary teams.

Ability to balance hands‑on commercial activity with structured operational management.

Strong communication, leadership, and decision‑making skills.

Desirable

Experience in reliability engineering, condition monitoring, asset management, or industrial services.

Exposure to regulated, safety‑critical industrial environments.

Experience managing multi‑site operations.

Role Characteristics

Sales‑biased leadership role with strong operational accountability.

Multi‑site responsibility (Sarnia & Toronto).

High level of autonomy with clear accountability for results.

Travel between branch locations and key customers.

AESSEAL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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