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Foresters Financial Services, Inc.
Digital Acquisition Manager at Foresters FinancialForesters Financial Services, Inc. • Winnipeg, Canada
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Digital Acquisition Manager at Foresters Financial

Digital Acquisition Manager at Foresters Financial

Foresters Financial Services, Inc. • Winnipeg, Canada
8 days ago
Job type
  • Full-time
Job description
Lead digital growth initiatives at Foresters Financial as a Digital Acquisition Manager, focusing on high-quality lead generation and conversion strategies. This role requires expertise in digital marketing and data-driven decision-making.

As a Digital Acquisition Manager, you will own the strategic direction and performance of paid acquisition programs across various channels. Your role is vital in ensuring optimal lead volume and quality while collaborating closely with cross-functional teams, including Marketing and Sales. You will drive optimizations that contribute to sustained sales growth and enhance the customer journey.

Key Responsibilities: • Own end-to-end digital acquisition strategy and performance • Define success metrics and optimization priorities • Lead campaign strategy using audience insights • Manage troubleshooting and improve conversion rates • Collaborate with creative teams on impactful campaigns

Requirements: • Bachelor’s degree in Marketing or related field • Minimum 7 years of digital marketing experience • Proven track record in full-funnel acquisition programs • Experience with CRM and marketing technologies • Strong analytical and data-driven decision-making skills

Drive successful digital programs with a focus on lead quality and effective sales strategies at Foresters Financial. #J-18808-Ljbffr
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Digital Acquisition Manager at Foresters Financial • Winnipeg, Canada

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