Marketing Lead

In our kitchens, we focus on fresh and simple ingredients. And we always have. Since the beginning, we've served chicken that is whole breast meat, with no added fillers or hormones, and we bread it by hand in our restaurants. Produce is delivered fresh to our kitchens several times a week. Salads are chopped and prepared fresh throughout the day. Whole lemons are freshly squeezed in our restaurants and combined with pure cane sugar and water (yep, that’s all) to make Chick-fil-A Lemonade®. It may not be the easy way, but it's the only way we know.

Sales and Brand Growth Lead

Restaurant Mission & Vision

• Mission: To serve the people of Mississauga with great food and impeccable service by being hospitable and showing care.
• Vision: To be the most caring restaurant in Mississauga.
• Role Purpose: The Sales & Brand Growth Lead is in charge of our local and market-level marketing to drive revenue and community engagement for Chick-fil-A Heartland. Reporting directly to the Operator, this active, community-facing leader builds strategic partnerships, scales our catering footprint, and accelerates local business momentum.

Top 3 Role Priorities

1. Grow Community Engagement & Partnerships: Build local awareness and deep roots within the Mississauga community.
2. Maximize Catering & Outside Sales: Proactively secure, manage, and scale corporate and event catering.
3. Drive Mobile & Digital Sales: Use social media and creative digital campaigns to push Chick-fil-A Canada App adoption and mobile ordering.

Duties and Responsibilities

1. Sales & Revenue Growth

• Catering Sales: Actively prospect, pitch, and secure catering orders from local corporate clients, schools, and organizations.
• Data-Driven Strategy: Analyze transaction trends and check averages to identify and capture untapped revenue streams in the Mississauga market.
• Digital Campaigns: Execute targeted local promotions to keep mobile ordering top-of-mind for guests.
• Operational Connection: Support the restaurant floor during peak hours as needed to ensure our marketing promises match our operational execution.

2. Local Brand Activation & Community Engagement

• Community Events: Plan, organize, and physically execute local community events and activations to boost brand visibility and engagement throughout Mississauga.
• Strategic Partnerships: Identify and forge mutually beneficial relationships with local organizations, schools, and businesses. Note: To maintain an inclusive environment for all guests, partnerships must remain strictly non-political and non-polarizing.
• Community & Donations: Manage the restaurant's localized donation requests and community budget through a structured, transparent process.
• Social Media & Content Creation: Partner with our Social Media Lead to plan a localized content calendar, ensuring timely promotion of local events, catering options, and national campaigns.
• Brand Protection: Ensure all creative assets adhere strictly to Chick-fil-A’s brand guidelines. Model excellence, honor, dignity, and respect in every public and internal interaction.

Core Values: H.O.C.T.

• Here to Serve: Modeling our service on the legacy of hospitality left by Chick-fil-A founder, S. Truett Cathy.
• Ownership: Taking extreme ownership of the business's growth and successes together as a team.
• Care: Consistently going above and beyond expectations for both our team and our guests.
• Trust: Believing the best in one another while holding each other accountable to high standards.

Skills & Competencies

• Market Growth Mindset: A proactive "go-getter" who thrives on networking and generating new business leads in a competitive market.
• Analytical & Strategic: Able to dive into sales data, interpret marketing analytics, and turn those insights into actionable, high-ROI local campaigns.
• Excellent Communication: Exceptional verbal and written communication skills for professional networking and content creation.
• Creative Problem Solver: Thinks outside the box to connect with guests and solve complex market challenges.
• Collaborative Team Player: Resourceful and capable of working alongside operational leaders to achieve unified restaurant goals.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Economics, or a related field (Required). A Master’s degree in Marketing Management is a plus.
• Experience: 3+ years of professional experience in a marketing, sales or retail environment.
• Industry Background: Proven experience in restaurant, hospitality, food & beverage marketing, event management, or local media.
• Analytical Savvy: Strong familiarity with tracking marketing ROI, sales data, and local consumer trends.
• Execution: Highly organized, detail-oriented, and able to adapt quickly to changing market priorities while meeting tight deadlines.

Additional Information

• This posting is for an immediate, current vacancy.
• The base hourly rate for this position is CAD $20.00 – $25.00. In addition, this role is eligible for a competitive bonus structure tied to achieving specific metrics.
• At Chick-fil-A Heartland, all candidate applications are reviewed directly by our team. We do not use artificial intelligence (AI) to screen, assess, or select candidates.

Equal Opportunity & Accessibility

Chick-fil-A Heartland is an equal opportunity employer.

We are committed to providing a work environment free from discrimination and in compliance with all Ontario Employment Standards. If you require accommodation during the hiring process, please don’t hesitate to reach out. We strive to offer an inclusive and accessible candidate experience and will make arrangements as needed. Kindly reach out to discuss any accommodations or assistance you may require.

Must be eligible to work in Canada * Must have a source of reliable transportation