Sr. Analyst, Marketing Delivery

Cella by Randstad Digital is partnering with a prominent North American financial services institution to find a talented marketing automation professional for an exciting opportunity based in Toronto. In this role, you will lead the end-to-end delivery of targeted, direct-to-consumer marketing campaigns that drive customer acquisition, retention, and engagement.

If you are energized by turning data into actionable marketing insights, optimizing process workflows, and leveraging advanced marketing automation platforms, this role offers an exceptional environment to make a visible impact.

Our Client operates globally/internationally in the United States and other countries. This company takes all reasonable means to limit the number of positions in Quebec that require knowledge of a language other than French, and only requires this where it is necessary and its existing bilingual employees are unable to fulfil these job duties.

Based on an assessment conducted by our client, it has been determined that this position requires candidates to be fluent in English (oral and written). In particular, this position will require the employee to
communicate with English-speaking clients/partners/employees located outside Quebec on a daily basis


Advantages
Collaborative Innovation: Work within a North American center of excellence focused on high-quality, innovative marketing delivery.

Skill Expansion: Deepen your expertise in advanced data environments (Databricks, complex SQL) and cutting-edge Salesforce features.

Hybrid Flexibility: Enjoy a balanced working model situated in a vibrant downtown Toronto hub.

Professional Growth: Collaborate with cross-functional teams in a fast-paced environment that values continuous learning and agile methodologies.

Responsibilities
Campaign Design & Execution: Create, deploy, and measure high-impact cross-channel marketing campaigns and user journeys based on strategic business goals.

Platform Management: Build and optimize Salesforce Marketing Cloud (SFMC) journeys, managing audience entry/exit criteria, decision splits, and template setup utilizing Email Studio, Automation Studio, and Journey Builder.

Data & Scripting: Write and execute SQL queries within Databricks to manage, filter, and segment audience data in Salesforce CDC. Utilize HTML and AMPscript to enable dynamic personalization and complex email customization.

Quality Assurance & Troubleshooting: Oversee technical reviews, perform rigorous QA testing across various devices, and troubleshoot template rendering, subscriber lookups, and link accuracy.

Analytics & Optimization: Provide analytical guidance to stakeholders, translate campaign results into actionable insights, and participate in optimization sessions to enhance overall marketing ROI.

Compliance & Risk Management: Ensure all email marketing initiatives align with CASL (Canada’s Anti-Spam Legislation) and maintain a culture of regulatory control and infrastructure integrity.

Qualifications
SQL Expertise: 3+ years of experience programming and interpreting complex SQL queries for data extraction and analysis.

Salesforce Marketing Cloud: 2+ years of hands-on automation and journey orchestration experience using SFMC (including Journey Builder, Email Studio, Automation Studio, and Data Extensions).

Regulated Industry Background: 2+ years of marketing automation or journey orchestration experience within financial services or another highly regulated industry.

Matrixed Environments: 2+ years of experience collaborating effectively with cross-functional teams in a matrixed organization, with a proven ability to work autonomously through ambiguity.

Technical Compliance: Strong working knowledge of CASL and Canadian digital marketing regulatory frameworks.

Project Management: Excellent attention to detail, strong organizational habits, and experience managing multiple overlapping pipelines in a deadline-driven environment.

Nice to Have
Familiarity or working knowledge of Python.

Active Salesforce Marketing Cloud Certifications (e.g., Administrator, Developer, and/or Email Specialist).

Experience working within an Agile framework.

Summary
This is a time-sensitive contract opportunity with a premier employer. If your background aligns with the requirements above, we encourage you to apply promptly. Please submit your resume along with any relevant portfolios or work samples demonstrating your campaign automation or coding expertise.

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.