Senior Sales Representative - GTA

A premier, established industrial manufacturing corporation specializing in high-performance access and commercial lifting equipment is rapidly expanding its footprint across the Ontario marketplace. We are seeking a highly autonomous and strategic Field Sales Representative to drive new business development and manage major accounts throughout the region. This position focuses on selling premium industrial solutions directly to major equipment rental networks and specialized industrial sub-contractors. Acting as the primary commercial face of the brand in Ontario, you will inherit an expanding local portfolio with strong baseline momentum to scale further.

Advantages
Strong Compensation: Competitive base salary of $100,000 to $110,000 with an expected Year 1 On-Target Earning (OTE) capability of $150,000.

Commission Flexibility: Tailored commission models ranging from 1% to 2% to match individual risk tolerances and salary expectations.

Travel Customization: Choice of a fully managed corporate vehicle program or a premium mileage allocation

Corporate Benefits: Enhanced health and dental insurance options along with a dedicated matching corporate RSP program up to 4%.

Career Trajectory: Direct line of visibility to senior executive leadership with long-term potential to transition into senior leadership and Director-level sales tracking as the regional commercial team expands.

Responsibilities
Execute direct field sales operations to expand market access across the Greater Toronto Area and key secondary provincial corridors.

Pitch premium capital assets and equipment options to specialized trades, building envelope contractors, and national/independent equipment rental centers.

Develop robust commercial relationships anchored on value-add positioning, quality, and performance rather than baseline market pricing.

Oversee customer delivery cycles, tracking client proposals, active orders, and tailored equipment placement projects from initiation to drop-off.

Collaborate closely with out-of-province engineering and technical support divisions to communicate custom client specifications.

Qualifications
Industry Foundation: Minimum of 3–5+ years of verified business development or account management experience within the commercial equipment rental, material handling, or heavy construction machinery spaces.

Sales Reflexes: Proven success navigating prolonged B2B sales cycles for premium industrial products; deep capability utilizing an existing professional network of local sub-contractors and fleet buyers.

Resilience & Autonomy: Exceptional self-start capabilities, a highly resilient approach to launching products into developing markets, and excellent interpersonal communication.

Language Asset: Professional working proficiency in French is considered a significant asset for seamless communication with the manufacturing facility, though not a strict requirement.

Logistics: Possession of a valid driver's license and willingness to complete an initial one-week technical onboarding program out of province

Summary
This is an exceptional growth opportunity for a commercial sales specialist looking to step into a high-autonomy role backed by an established manufacturer. The position manages full field business development across Ontario, offering a competitive remuneration structure of $100,000–$110,000 base with a realistic OTE of $150,000. If you have a proven track record selling or renting commercial capital machinery, this role provides the leverage and corporate backing to scale your career.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.