Digital Marketing - Lead Generation Manager

Compensation: $80,000-$90,000 base salary, plus commissions

Note: Higher range is contingent upon proven inside sales leadership, people management, and vendor management experience.

Employment Type: Full-time - On-site (Richmond, BC)

Reports to: CEO / Senior Leadership

How to Apply:

Please apply through the link below and include a resume that shows your experience with HubSpot, inbound-demand generation, campaign automation, CRM workflows, vendor management, and B2B sales alignment.

Dynamix Agitators Inc. - Digital Marketing - Lead Generation Manager (Req #60075)

Build the Revenue Engine Behind Engineered Sales:

Dynamix Agitators designs and manufactures engineered mixing solutions for industrial customers who need more than an off-the-shelf product. Our sales process is technical, consultative, and highly dependent on education, application knowledge, engineering support, quoting discipline, and consistent follow-through.

We are hiring a Revenue Marketing Manager to own the bridge between inbound marketing, quoting activity, and recurring sales of new and current accounts.

This is not a “run campaigns and report clicks” role.

This is a hands-on growth role for someone who knows how to turn technical interest into qualified opportunity, qualified opportunity into quoting activity, and quoting activity into disciplined sales follow-up. You will own the inbound demand engine, improve how leads move through HubSpot, support recurring account growth, work closely with application engineering, and help inside sales convert interest into real commercial progress.

If you love SEO, HubSpot, technical B2B marketing, campaign automation, CRM discipline, lead scoring, lifecycle stages, quoting-system alignment, and building the systems that make sales teams faster and sharper, this role is built for you.

The Mission:

Your mission is to create a measurable inbound revenue system that:

• Generates and nurtures high-quality marketing-qualified leads.
• Moves qualified demand into clear sales activity and quoting opportunities.
• Connects HubSpot activity with quoting activity, recurring account development, and sales follow-up.
• Reactivates valuable contacts, dormant accounts, and underdeveloped customer relationships in our CRM.
• Improves speed-to-lead, quote follow-up, sales accountability, campaign visibility, and recurring revenue opportunities.
• Creates a disciplined feedback loop between marketing, inside sales, application engineering, design engineering and leadership.

Dynamix already has technical expertise, customer history, application knowledge, and a large CRM database. Your job is to turn those assets into a structured, visible, measurable revenue engine.

What You’ll Own:

HubSpot, CRM & Lead-to-Quote Systems:

You will own the performance and discipline of HubSpot as a revenue tool, not just a marketing database.

You will:

• Build and optimize HubSpot workflows, lists, sequences, email campaigns, lead scoring, lifecycle stages, attribution, dashboards, and reporting.
• Create clean handoffs from inbound marketing to inside sales, application engineering, and quoting.
• Work with internal stakeholders and vendors to connect HubSpot activity with quoting activity, account follow-up, and sales workflows.
• Improve CRM hygiene, segmentation, source tracking, campaign attribution, and contact ownership.
• Build practical dashboards showing MQL volume, SQL conversion, quote creation, quote follow-up, lost opportunity reasons, recurring account activity, and campaign ROI.
• Implement AI-supported workflows where they improve speed, consistency, content development, follow-up quality, and sales productivity.
• Establish clear CRM standards so that marketing, inside sales, and application engineering are working from reliable data.

Inbound Demand Generation:

You will design and execute campaigns that create real sales opportunities in technical B2B markets.

You will:

• Build HubSpot email campaigns, landing pages, nurture sequences, reactivation campaigns, and targeted account campaigns.
• Turn technical content, case studies, application insights, product knowledge, and engineering expertise into campaigns that educate and convert.
• Segment contacts by industry, application, equipment type, customer type, buying stage, account history, and sales potential.
• Create campaigns for OEMs, end users, distributors, EPCs, and strategic accounts.
• Build campaigns that support both new account acquisition and current account expansion.
• Manage and coordinate external SEO, PPC, web, content, automation, and digital vendors.
• Track campaign quality by pipeline movement, quoting activity, recurring engagement, and revenue contribution - not vanity metrics.

Inside Sales Leadership & Vendor Management:

This role has a strong leadership component. We value someone who can manage activity, coach performance, create structure, and hold both people and vendors accountable.

• Lead or strongly support inside sales execution, depending on your level of management experience.
• Coach inside sales representatives on follow-up discipline, CRM standards, discovery quality, and account development.
• Review activity quality, opportunity quality, campaign response, quote follow-up, and recurring account engagement.
• Create structured routines for daily and weekly sales follow-up.
• Coordinate external vendors such as SEO, PPC, web, automation, data, and content partners.
• Hold vendors accountable to business outcomes, not just deliverables.
• Build simple, repeatable workflows the team can follow.
• Help leadership see which activities, vendors, campaigns, and customer segments are producing qualified opportunities.

Candidates with direct people management experience, inside sales leadership, and vendor accountability will be considered for the higher end of the compensation range.

Application Engineering & Technical Sales Alignment:

Our best opportunities require technical understanding. You will work closely with application engineering to ensure marketing and sales are aligned with how customers actually buy engineered solutions.

You will:

• Translate technical knowledge into clear campaign messaging, discovery tools, and sales enablement assets.
• Help inside sales identify when an application engineering handoff is needed.
• Create workflows that capture the right technical information before quote creation.
• Ensure leads are qualified with enough application context to reduce wasted engineering time.
• Help turn engineering knowledge into scalable education, nurture, and conversion assets.
• Support a consultative sales process where education, expertise, and trust drive customer decisions.

Recurring Account Growth & CRM Reactivation:

Dynamix has a valuable history of customer relationships, past opportunities, quote activity, and account data. A major part of this role is turning that history into future revenue.

You will:

• Segment and reactivate dormant accounts, past customers, and underdeveloped contacts.
• Build campaigns that reconnect with customers based on past purchases, applications, industries, and account potential.
• Create structured follow-up programs for current accounts, strategic accounts, and customers with recurring mixer needs.
• Help identify cross-sell, replacement, upgrade, service, and repeat purchase opportunities.
• Support account ownership by improving visibility into contact history, quote history, customer engagement, and next-best actions.
• Build nurture programs that keep Dynamix visible, useful, and trusted between active buying cycles.

You’ll Be a Strong Fit If You Are:

• You are a builder. You like creating systems, fixing gaps, and making messy revenue processes measurable.
• You are commercially driven. You care about pipeline quality, sales conversion, quoting activity, recurring account growth, and revenue outcomes.
• You understand that in technical B2B sales, marketing must educate before it converts.
• You are comfortable working with engineers, salespeople, executives, vendors, CRM data, and quoting workflows.
• You are not afraid to hold people and vendors accountable to process, follow-up, and performance expectations.
• You enjoy the details: lifecycle stages, campaign logic, workflows, lists, attribution, lead scoring, dashboards, naming conventions, routing rules, segmentation, and data cleanup.
• You can think strategically, but you are also willing to get into HubSpot and build.

Required Experience:

• 5+ years of experience in demand generation, inbound marketing, revenue marketing, marketing operations, sales operations, or revenue operations.
• Strong hands-on HubSpot experience, ideally with Marketing Hub and Sales Hub.
• Proven experience building email campaigns, nurture workflows, lead scoring, segmentation, lists, dashboards, and lifecycle-stage processes.
• Experience supporting MQL-to-SQL conversion in a B2B environment.
• Experience working with sales teams and improving sales follow-up discipline.
• Strong CRM/data discipline and comfort with reporting.
• Experience managing external vendors such as SEO, PPC, web, paid media, automation, content, or data providers.
• Ability to work with technical products, engineered solutions, manufacturing, industrial markets, or complex B2B sales.
• Strong communication skills and the ability to translate technical information into customer-facing value.

Highly Valued Experience:

• Technical B2B, industrial manufacturing, engineered products, capital equipment, OEM sales, process equipment, or application engineering environments.
• HubSpot integration with quoting tools, ERP systems, CRM databases, or sales automation tools.
• Inside sales team leadership or direct management experience.
• Experience building lead-to-revenue dashboards.
• Experience with account-based marketing, dormant account reactivation, strategic account campaigns, or recurring customer revenue programs.
• Experience using AI tools to improve campaign execution, CRM quality, sales productivity, or content repurposing.
• Experience working directly with application engineers, sales engineers, or technical product teams.
• Experience holding vendors accountable through scorecards, service levels, campaign metrics, or ROI reporting.

What Makes This Role Different:

At Dynamix, you will not be another marketer fighting for attention in a crowded software category. You will be building a growth engine inside a technical manufacturing business with real engineering expertise, real customer problems, and a large base of CRM history to activate.

You will have the opportunity to shape how inbound demand is created, qualified, routed, followed up, quoted, and converted.

You will influence how marketing, inside sales, application engineering, vendors, and leadership work together.

This role is ideal for someone who wants ownership, visibility, and measurable impact.

About Dynamix Agitators:

At Dynamix Agitators Inc., we specialize in engineering and manufacturing industrial agitators and mixers used in some of the world’s most demanding process environments. Our equipment supports leading companies in energy, natural resources, and chemical manufacturing across global markets. But what truly drives our success is our people.