Director, Credit Card acquisition

Who we are:

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig.

Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.

Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank.

About the role:

The Director, Credit Card Acquisition is accountable for the design and execution of the omni channel acquisition strategy for one of Canada’s largest retail credit card portfolios. This role owns end to end new account growth across retail, digital, and partner-enabled channels, balancing volume, cost, credit quality, compliance, and profitability.
As a senior leader, the Director builds and maintains strong relationships with the retail partner and internal stakeholders, provides strategic direction, and ensures scalable, customer-centric, and compliant sales practices. This role plays a critical part in driving sustainable portfolio growth while protecting brand and risk outcomes.

• Own and execute the overall omni‑channel credit card acquisition strategy, including retail, digital, and emerging channels, aligned to portfolio profitability and growth objectives.
• Lead, develop, and inspire a team (4) responsible for acquisition performance, enablement, and continuous improvement across channels.
• Partner closely with Walmart and internal Sales teams to design and deploy innovative training, tools, and in‑store strategies that drive effective and compliant account acquisition.
• Identify and influence cross‑channel acquisition opportunities within defined cost-per-acquisition and return targets; secure stakeholder alignment and ensure disciplined execution, tracking, and governance.
• Leverage data, reporting, and market intelligence to identify opportunities, diagnose performance gaps, and drive timely, insight-led decisions.
• Monitor acquisition mix, credit quality, and unit economics; develop and implement action plans to address performance or profitability challenges.
• Represent Fairstone’s values and brand with the highest standards in all partner and internal interactions.
• Stay current on competitive dynamics, emerging acquisition models, and industry best practices to inform strategy and innovation.

What we’re looking for:

• 8–10+ years of experience in customer acquisition, growth strategy, or sales leadership, preferably within credit cards, financial services, or a large retail environment.
• Proven success leading omni‑channel acquisition strategies with measurable growth and profitability outcomes.
• Deep understanding of retail-based acquisition models and digital acquisition levers.
• Strong financial and analytical acumen, including business case development, forecasting, budgeting, and performance management.
• Demonstrated ability to influence senior stakeholders across Risk, Legal, Finance, Product, Operations, and external partners.
• Strong people leadership skills with experience building, coaching, and retaining high-performing teams.
• Excellent English communication skills (written and spoken); French is an asset.
• Willingness to travel as required.

What you’ll love about working here:

• Award-Winning Culture: We’re proud to be recognized as a and one of by Canada’s Top 100 Employers.
• Work-Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.
• Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well-being.
• Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.
• Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.
• Future-Ready Savings: Group Retirement Savings Plan with up to 7% employer match.
• Exclusive Perks: Discounts from top retailers via WorkPerks, plus location-based perks like gym memberships and Toronto Bike Share.
• On-Site Fitness: Gym access at our London and Montreal offices.
• Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.
• Family Support: Parental leave top-up program to help you during life’s big moments.
• Community Impact: One paid volunteer day to give back to causes that matter to you.

What you can expect - pay & process:

• Expected base salary range is $130,000 - $150,000 , plus the opportunity to earn an annual incentive bonus tied to performance.
• This posting is for an existing vacancy within our organization.
• Artificial intelligence may be used in parts of the recruitment process.
• All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

If what you read excites you, we’d like to hear from you! Please submit your application and we’ll contact you if you become selected for first stages of the interview process.

Learn more: