Marketing Director - Fresh Poultry

The Opportunity:

As one of the only CPG companies to be headquartered in Canada, a marketing career at Maple Leaf offers you a unique opportunity to develop strategies and act as the general manager of a business, rather than work at a satellite office. The Director owns developing and executing growth strategies anchored in deep understanding of 3Cs (Consumer/Customer, Competitors, Company) and 4 Ps (Product, Price, Promotion, Placement) inclusive of a 1–3-year innovation pipeline. They will effectively partner with experts in our Revenue Growth Management and our Brand team to lead the growth agenda for their category.

Reason for vacancy: Existing Headcount

Snapshot of a Day-in-the-Life:

• Lead the Maple Leaf growth agenda of Fresh Poultry on our mission to deliver profitable growth and share expansion
• Provide general management accountability, with direct ownership of the categories P&Ls
• Coach and lead a team of marketing professionals to execute our strategies and advance our business objectives.
• Maximize total category performance across all channels (Retail/Foodservice) in Canada
• Develop the strategic direction, business performance, market share expansion, and execution of the category marketing plans across all channels
• Develop the annual objectives and operating plan, prioritization of supply, innovation agenda and P&L targets for all categories within your portfolio
• Drive the 4Ps (Product, Price, Promotion, Placement) to maximize growth, profitability and market share
• Ensure the product portfolio meets consumer and customer needs while delivering margin, volume and profit expectations
• Lead innovation for new or improved product introductions
• Demonstrate a General Manager mindset and accountability to own the business, rooted in a deep understanding of SKU portfolio, COGS, margins, manufacturing capabilities, and capacity
• Assess and recommend direction and strategy on private label bids, with support from finance
• Review recommendations made by our Revenue Growth Management team to make decisions on off-strategy pricing requests

What You’ll Bring:

• People Leadership – Ability to identify, develop and coach talent to optimal performance levels in pursuit of individual and team goals
• Commercial Acumen, Budget Planning & P&L Management – Solid understanding of key drivers of the budget process and P&Ls, with the ability to recommend changes to move the business forward
• Business Understanding and Insights – Ability to understand, manipulate, and draw conclusions from internal & external data sources. Demonstrates commercial acumen to build, track, and course correct business plans to achieve targets
• Business Reviews & Plans – Experience leading annual business reviews & planning processes to assess current business. Your planning expertise includes proven and recurring success driving objectives and strategies for each opportunity, spending levels, pricing/costing assumptions, volume/consumption builds, risk analysis, and an integrated marketing calendar
• Sales Knowledge & Connectivity – Understanding of customer strategies and motivations, and applies insights to support marketing planning process & initiative execution
• Strategic Leadership & Business Planning – Demonstrates big picture thinking with an ability to clearly articulate a strategic direction, justified with sound fact-based rationale. Convincingly sells ideas and recommendations to management
• Marketing Communications – Engage on and meaningfully contribute to the development of disruptive and breakthrough marketing campaigns and creative
• Business Communications – Distill complex problems and communicate succinctly so the team can move with pace and confidence
• Action Oriented & Agility – Proactive and performance driven, with the ability to work under pressure in a fast-paced environment. Requires the capability to adapt easily to changing market dynamics.

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Us:

We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science-based targets.

We’re a global food company with approximately 10,000 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia.

A diverse and inclusive work environment

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.

We embrace a strong, values-based culture

Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

• Doing What’s Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at accommodations@mapleleaf.com.

Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.

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