Sr. Marketing Manager - Shopper & Field Marketing

Overview

At PepsiCo Canada, we believe in delivering healthy growth and developing exciting brand campaigns that change consumer attitudes and behaviours, making us one of Canada's top Marketing Organizations!

We are looking to hire a Senior Marketing Manager to lead our Shopper & Field Marketing agenda and champion our brands (and customers) growth in these ever-important channels across Canada.

A change leader and influencer, this role will build a strategic vision, set the agenda, and build breakthrough portfolio marketing and brand engagement plans that deliver both short-term and long-term results.

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole-self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Responsibilities

Shopper Marketing Leadership:

• Lead the development and execution of breakthrough shopper marketing plans in Large Format channels which deliver brand growth and strengthen brand equity
• Key Customers in Large Format include Loblaws, Walmart, Sobeys, Metro & Save on Foods
• Lead annual key selling cycle planning and execution in collaboration with Sales Strategy & 1PepsiCo Sales leads
• Collaborate and develop strategic relationships with our top Canadian customers marketing teams to ensure our marketing plans are connected and strategically aligned to their corporate strategies
• Wire and collaborate with 1PepsiCo Sales organization to ensure strategic alignment for growth maximization
• Collaborate strategically with brand teams (CSD, Energy, Water, Gatorade and Partners), cross functional partners including Sales Strategy, Field and 1PCT Sales to ensure excellence across all consumer touch points

Field Executional Excellence:

• Manage the POS & Tool forecasting, shipping and tracking processes from marketing standpoint to realize efficiencies and drive best in class execution
• Act as key Marketing partner to Field Selling organization on behalf of brand teams, pull through all executional priorities and selling information and effectively cascade to the field

Better Together Leadership:

• Foster strong working relationship with Better Together foods colleagues, partnering to develop an annual calendar of marketing programing which brings together our iconic food and beverage brands
• Lead the development of all Better Together marketing campaigns in partnership with Foods counterpart ensuring flawless execution

Costco Planning & Execution

• Lead innovation and commercialization agenda for Costco, ensuring speed to market and strategic alignment across product launches
• Collaborate strategically with brand teams (CSD, Energy, Water, Gatorade & Partners) to build an innovation pipeline which will deliver brand growth that aligns with customer priorities
• Foster strong collaborative working relationships with cross functional commercialization team, 1PCT Costco Sales leads and sales strategy partners

People Leadership

• Manage, coach, and develop a team of 3 direct reports to achieve portfolio objectives and deliver beverages growth aspirations
• Play an active role as a senior member of PBC Canada marketing team supporting department engagement and org health initiatives

Qualifications

• Minimum of bachelor’s degree (Business degree preferred)
• Demonstrated ability to lead, develop and create breakthrough consumer marketing plans that drive short- and long-term results
• Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
• Demonstrated ability to coach and build top talent with the organization
• Proven ability to lead agency relationships to achieve gold standard results
• Business savvy and an opportunity seeker

Careers To Smile About:

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants.

This posting is for an existing vacancy.