Senior Analyst, GTM Insights

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Senior Analyst, GTM Insights

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AffiniPay Join to apply for the

Senior Analyst, GTM Insights

role at

AffiniPay It's a new day with a new opportunity at 8am! About The Role

We’re seeking a talented

Senior GTM Insights Analyst

to join our dynamic

Business Intelligence & Analytics team . The ideal candidate is a

curious, proactive problem-solver

who thrives in ambiguity and knows how to break complex questions down to their root cause—then tie insights back to strategy and execution. You’ll flex across the GTM organization, applying structured analytical frameworks to marketing, sales, and revenue operations while delivering insights that shape high-level strategy and day-to-day execution. This role is perfect for someone who is both a

builder and communicator —comfortable writing SQL one day, and the next day presenting strategic insights to senior leadership. About Us

At 8am, our vision is to power a world where professionals thrive. We start every day on a mission to empower professionals with the most trusted, innovative technology to deliver world-class outcomes for their clients and exceptional financial results for their business. They count on our purpose-built solutions to simplify operations, ensure compliance, and fuel profitable growth, so they can focus on their clients and do more of the work that matters. Founded in 2005, 8am™ (formerly AffiniPay) is the professional business platform built to help legal, accounting, and other client-focused professionals run stronger, more profitable businesses. Today, more than 250,000 professionals across the U.S. trust 8am to help them work smarter, serve clients better, and unlock their full potential. We have been recognized as one of Inc 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well! What You'll Do

Drive data self-service: Lead the transition from manual, ad-hoc data pulls to natural language querying and intuitive self-service tools, enabling business users to access the data they need more efficiently. Be a thought partner to GTM leadership: Own end-to-end analytical workstreams that inform revenue-driving decisions across GTM strategy, pipeline forecasting, segmentation, pricing, campaign effectiveness, and sales performance. Develop board-ready insights and reporting that clearly articulate performance drivers and influence quarterly strategy. Build and maintain dashboards and reports tracking KPIs across awareness, pipeline health, conversion, CAC, velocity, and retention. Identify and diagnose conversion bottlenecks, inefficiencies, and opportunities across the funnel, partnering with GTM leaders to recommend and execute improvements. Deliver recurring performance reporting (daily/weekly/monthly) that equips GTM and executive teams with timely, actionable insights. Partner with RevOps, Marketing Ops, and Data Engineering to ensure consistent, high-quality data pipelines and reliable reporting infrastructure. Write and optimize SQL queries and leverage BI tools (Tableau, Looker, etc.) to deliver performant dashboards and analyses. Conduct regular data audits to ensure data hygiene, integrity, and trustworthiness across GTM systems. About You

5+ years of experience in analytics, preferably within transactional SaaS companies. Proficiency in SQL and experience with BI tools (Tableau, Looker, or equivalent) as well as Salesforce. Demonstrated ability to create impactful dashboards and reports with strong visualizations and storytelling. Proven ability to present confidently to senior and executive leadership. Strong project management skills to lead the full analytics lifecycle—from scoping to delivery to influencing action. This position is preferably based in Austin, Texas. Why 8am

At 8am, our culture is shaped by the people who bring it to life every day. Together, we build a company rooted in continuous learning, genuine community, holistic wellness, and meaningful engagement—values that empower us as individuals and unite us as a team. Our culture is grounded in our core values:

Work Smart, Win Fast ;

Outshine Ordinary , and

We Find a Way . These values drive how we serve our customers and work with each other in a collaborative, inspiring, and empowering environment, every day. Here’s How We Support Our 8Team

Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees. Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members. Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents. Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching. Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development. Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually). Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform. At 8am, we don’t just offer benefits - we create an environment where people can thrive, grow, and make a real impact every day. Diversity, Equity & Inclusion at 8am

At 8am, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach. Security Advisory

Our hiring teams at 8am are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology. As such, our Talent Acquisition Team only follows legitimate hiring practices. We will always communicate with our candidates using emails with the 8am domain and will never ask for sensitive/personal data during the application process. All interviews take place over phone call, Zoom/Google Meet or in person. All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up. Seniority level

Mid-Senior level Employment type

Full-time Job function

Research, Analyst, and Information Technology Industries

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