Digital Technical Lead

The

Digital Technical Lead (DTL)

is responsible for the

end-to-end technical ownership

of PSI’s digital platforms, with a primary focus on the

Magento B2B website , which represents the majority of company revenue.

This role serves as the

bridge between business, marketing, and technology , translating growth and customer experience requirements into

secure, stable, and scalable technical solutions . The Digital Technical Lead ensures that digital initiatives are delivered efficiently while maintaining platform reliability, security, and performance.

Key Responsibilities Platform Ownership & Technical Leadership

Own the technical health of PSI’s digital platforms (i.e. Magento B2B, Shopify B2B/B2C, Hubspot, Klaviyo, Celigo, Netsuite integration)

Ensure platform stability, uptime, scalability, and performance

Lead technical decision-making for platform enhancements and integrations

Maintain and evolve platform architecture aligned with business needs

Delivery & Execution

Translate business, marketing, and UX requirements into technical designs, identifying risks, gaps, and pitfalls early in the assessment stage

Coordinate internal developers, external agencies, and vendors while evaluating their best practices to improve efficiency and reduce costs

Lead feature delivery from concept through deployment

Hands-on development within agency frameworks to ensure alignment, transparency, and shared ownership

Quality control new features and bug fixes by conducting QA scenarios and performing stress tests

Own technical backlog, sprint planning, andli>

Balance speed of delivery with risk management

Security, Stability & Compliance

Implement and enforce secure SDLC practices

Partner with ITS on security controls, audits, and compliance (e.g., PCI)

Ensure appropriate access controls and data protection

Lead incident response and post-incident reviews

Collaboration & Stakeholder Management

Act as the primary technical point of contact for CRO, marketing, and ITS

Facilitate alignment between growth priorities and technical constraints

Communicate risks, dependencies, and trade-offs clearly

Support leadership decision-making with technical insights

Manage technical relationships with external vendors and agencies

Review vendor architecture, code quality, and security posture

Optimize platform-related costs (hosting, licenses, services)

Reduce long-term dependency on external vendors through knowledge transfer

Maintain up-to-date technical documentation

Establish standards for code quality, testing, and deployment

Identify and reduce technical debt

Drive continuous improvement in delivery and platform reliability

Key Interfaces

IT Director (governance, security, infrastructure)

Marketing & Merchandising teams

External development agencies and vendors

Infrastructure, security, and operations teams

Decision Authority

Technical design and implementation approach

Release readiness and sequencing (within agreed governance)

Qualifications & Experience Required

7+ years of experience in web or digital platform engineering

Strong development experience with

Magento (Adobe Commerce)

in a B2B context

Strong development experience with Shopify Advance, Plus, Headless in B2B & B2C contexts

Experience with code management best practices using Git/GitHub and Composer

Experience leading technical delivery for revenue-critical platforms

Solid understanding of web security, performance, and scalability

Experience working with external vendors and agencies

Experience with agile sprint planning and use of project management tools like Jira

Ability to translate business needs into technical solutions

Adobe Commerce and Shopify Certifications are assets

Preferred

Familiarity with cloud hosting (AWS, Azure, or GCP)

Experience with CI/CD pipelines and DevOps practices

Prior experience in a matrix or dual-reporting environment

Technical leadership and judgment

Strong communication and stakeholder management

Risk awareness and mitigation

Problem-solving under pressure

Ability to balance speed, quality, and stability

Business-oriented mindset

Platform uptime and performance

Security incidents and audit outcomes

Release success rate (low rollback)

Delivery predictability

What you can expect from Pacific Smoke International: At our company, we strive to provide our team members with the best possible support. Here is an overview of the current benefits and perks we offer:

A total compensation package that includes group benefits program starting from day 1 of joining and year-end performance bonus

Ongoing learning and development opportunities to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential

Awards for top performers and employee tenure

A unique opportunity to build, grow and leave your impact on a US$25-billion industry

To work with a group of people who are humble, supportive, and care about our customers

Product at distributor pricing to all employees

Company events

If you are a results-driven, self-motivated individual who thrives in a collaborative and fast-paced environment, we invite you to join our team at PSI. You will have the opportunity to make a meaningful difference in the lives of people nationwide while working in an inclusive and supportive environment.

Thank you to all the applicants who have shown interest in this position. We appreciate the time and effort you have taken to apply.

While we carefully review every application we receive, we regret to inform you that only the candidates who are being considered for further evaluation will be contacted.

Pacific Smoke international is an equal opportunity employer and encourages all qualified candidates to apply. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), we are committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process.

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