Campaign Performance Specialist

The Performance Specialist is a subject matter expert within the Performance team responsible for overseeing the end-to-end execution of Programmatic media campaigns; ensuring optimal performance and delivering exceptional results for our clients. As a Performance Specialist, you are motivated and a self-starter who has a strong grasp of the Programmatic landscape with growing experience across the entire supply path, including all tier 1 DSPs, Ad Exchanges and SSPs. You are a rare breed that excels at in-platform technical work as well as strategic thinking. You also bring a collaborative mentality to your work by working with other digital specialties including Direct Digital, Social, Search and Analytics to provide unified digital recommendations for our clients.

Key Responsibilities:

• Coordinate with the Planning and Investment teams to ensure go-to-market plans are built with a cohesive overarching tactical approach that answers to briefed campaign objectives
• Build and execute campaigns in-platform to deliver on client KPIs
• Work with our centre of excellence teams, ensuring in-platform output is accurate according to media plan details
• Hands-on work with the analysis and optimization of campaign performance, ensuring best-in-class insights and recommendations
• Conduct research and stay up-to-date on industry trends to inform Programmatic media strategies
• Work in alignment with platform partners and vendors, including DSPs, Ad Exchanges, SSPs and 3PV technology

Key Skills & Qualifications:

• 2-3 years experience in a Programmatic trading role (agency, supplier or client)
• Experience buying across self-serve Programmatic platforms (DV360 is a must. Amazon DSP, TAM, TTD, etc. are a welcome addition)
• Experience operating in Retail media platforms considered a bonus (Loblaw Media, Criteo, Amazon)
• Strong grasp of the digital media and ad tech landscape
• Data-driven and analytical mindset
• Proactive, self-starter & team player
• Solutions and detail oriented
• Expert time management and prioritization acumen
• Proficiency in the Microsoft Suite of applications (Excel, PPT)
• Experience in online media, campaign measurement, or a related industry (Marketing, Advertising, Finance, Consulting, etc.).
• Hands-on with performance media - not just academic exposure.
• Comfortable executing and optimizing campaigns across paid social and paid search (Meta/Instagram, Google Ads at a minimum).
• Strong analytical mindset and enjoys working with data to find insights, not just pull reports.
• Strong quantitative skills with experience in data collection, analysis, and interpretation.
• Proficiency in Microsoft Office, particularly Excel (data analysis and reporting).
• Excellent communication, organizational, and time-management skills.

Nice to Have:

• Bachelor's Degree or higher in Marketing, Business, Economics, or related field.
• Familiarity with ad serving tools such as DV360, SA360, CM360, and Sizmek.
• Knowledge of online advertising strategies, buying, and performance metrics.
• Experience with web analytics platforms (e.g., Google Analytics, Omniture).
• Solid foundation in campaign execution, pacing, and optimization, including tagging and QA.
• Strong Excel skills (pivot tables, lookups, data cleaning, reporting) - this is critical.
• Experience using web analytics tools (Google Analytics preferred) to connect media performance to site behavior.
• Ability to translate performance data into clear, actionable insights, both internally and client-facing.
• Highly organized, proactive, and dependable with time management—someone who can juggle multiple campaigns without dropping details.
• Exposure to SQL and database management.
• Experience buying across self-serve Paid Social and Search platforms (Meta/Instagram, Google Ads, etc.)
• Curious and coachable, asks good questions and wants to understand the “why.”
• Clear communicator who can collaborate across media, data, and tech teams.
• A self-starter who takes ownership but knows when to flag risks early.
• Proactive, self-starter & team player
• Analytical, detail-oriented, and highly organized
• Impeccable ability for time management and task prioritization
• Proficiency in the Microsoft Suite of applications (Excel, PPT)

Additional Information:

This role represents an active vacancy at Havas. You will be joining a collaborative, growth-oriented environment where ideas are encouraged and career development is supported. The base salary range for this position is CAD $45,000 - $55,000 DOE.

Havas uses artificial intelligence-enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our recruiting and hiring teams.

Why Join us?

We are deeply committed to investing in the professional development of our team members, providing ample opportunities to expand skills, take on diverse challenges, and contribute to high-impact projects. Our passion for what we do drives us. Joining our team means being part of a culture and organization that prioritizes growth, innovation, and the pursuit of excellence...not to mention you would make some pretty cool new friends!

Havas also offers a comprehensive benefits program, which includes medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top-up, and paid time off.

No closed minds here – at Havas Canada, we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. We do not discriminate on the basis of race, color, religion, sex, national origins, age, sexual orientation, disability or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors. If you require accommodation during the interview process, please let us know.