Senior SEO and GEO Specialist

SOTI is committed to providing its employees with endless possibilities; learning new things working with the latest technologies and making a difference in the world.

Job Title: Senior SEO and GEO Specialist

Location: Mississauga Canada (Hybrid)

Who We Are

At SOTI we are committed to delivering best-in-class mobile and IoT device management solutions. We are looking for out-of-the-box thinkers that appreciate the art of creating great software.

To us being visionary is more important than doing things the way theyve always been done.

Whats in it for you

The People - From our humble origins in our founders basement to our industry-leading position today SOTI has worked hard to foster a company culture that we can all believe in a culture that emphasizes personal growth continuous innovation and fun.

The Growth - Our environment fosters new ideas fresh perspectives and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!

The Technology - Youll get the chance to work with leading-edge technologies and take on complex and interesting projects as part of highly collaborative and agile teams. You will work alongside SOTIs partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What Were Looking For:

This is a unique opportunity to join a world-class sales organization in an individual contributor role focused on fueling inbound growth and discovery through organic digital channels. As SOTI continues to scale globally we are investing in new ways for customers to discover our solutions through high-impact non-paid digital touchpoints.

We are looking for a driven SEO-savvy and content-aware digital specialist with experience growing B2B visibility and engagement across search engines AI-powered discovery tools and third-party platforms. Reporting to the Manager - Web Strategy and Organic Growth this person will be key to generating demand through improved organic visibility review platforms and content alignment with user intent.

What Youll Do:

Next-Generation Organic Discovery

• Boost SOTIs visibility across LLM chatbots (ChatGPT Bing Copilot Google Gemini Grok etc.) by optimizing web presence implementing strategic structured data and developing content specifically designed for AI discovery mechanisms

• Stay ahead of evolving AI algorithms and discovery mechanisms continuously adapting and refining strategies to capitalize on emerging organic channels

• Leverage insights from competitor analysis and SERP trends to identify opportunities and continuously optimize for both traditional and AI-based search results

• Grow SOTIs presence on third-party review sites (G2 Capterra etc.) driving more reviews and strategically converting those reviews into qualified leads and sales opportunities

Traditional Search Engine Optimization

• Improve SOTIs organic search performance by identifying high-intent keywords analyzing search intent and developing a comprehensive content strategy aligned with customer journey stages

• Audit monitor and optimize search engine indexing and ranking performance across global markets using tools like SEMrush MOZ Google Search Console Ahrefs and other enterprise SEO platforms

• Conduct comprehensive technical SEO audits including site architecture crawlability Core Web Vitals mobile optimization and schema markup implementation

• Lead on-page SEO optimization efforts across landing pages blog content resource hubs and product pages to maximize relevance and click-through rates

• Develop and execute backlink acquisition strategies including digital PR outreach strategic partnerships and content marketing initiatives to improve domain authority

• Implement advanced SEO strategies such as topical authority building content clustering pillar-cluster models and semantic SEO optimization

Demand Generation & Lead Conversion

• Develop and execute strategies to drive demos trials and contact inquiries from through organic channels and apply a demand generation lens to all SEO initiatives

• Align with marketing teams to identify high-intent keywords and target audiences ensuring content strategy supports the full buyer journey and accelerates conversion

• Monitor and analyze lead attribution across organic channels connecting search traffic to pipeline and revenue to demonstrate SEOs business impact

• Work with content product marketing and web teams to ensure all content is optimized for organic discovery while maintaining focus on converting traffic into qualified leads

Cross-Functional Collaboration & Strategy

• Collaborate closely with Paid Search and Web teams to ensure cross-channel cohesion identify keyword insights from paid campaigns and share learnings to improve overall performance

• Partner with content product marketing design and development teams to align SEO strategies with business objectives and product roadmap

• Monitor and report on organic performance KPIs including rankings traffic volume and quality engagement metrics conversion rates and lead attribution

Experience Youll Bring

• 5 years of hands-on SEO experience with a proven track record of driving organic traffic growth and lead generation for B2B SaaS companies

• Expert-level knowledge of Google Search Console Google Analytics and enterprise SEO platforms (SEMrush Ahrefs Moz or similar)

• Deep understanding of technical SEO on-page optimization information architecture and core ranking factors

• Proficiency with HTML CSS and basic web development concepts to communicate effectively with engineering teams

• Demonstrated experience with content strategy development keyword research methodology and buyer journey mapping

• Experience managing backlink strategies including outreach relationship building and competitive backlink analysis

• Strong analytical skills with the ability to extract insights from data build dashboards and communicate results to stakeholders

• Project management and execution skills; ability to prioritize initiatives and manage multiple workstreams independently

• Excellent communication and collaboration skills with ability to work cross-functionally and influence without authority

• Experience optimizing for LLM visibility AI-powered search features or emerging discovery mechanisms

• Proven experience managing SEO for global markets or multi-regional strategies

• Track record of improving organic visibility on third-party review sites and converting reviews into business opportunities

#LI-SI1

If you want to bring your ideas to life apply at SOTI today.

Use of Artificial Intelligence in Hiring

SOTI uses AI tools to support parts of our recruitment process such as reviewing resumes screening qualifications and creating interview questions. These tools assist our team only-final hiring decisions are made by people not automation. For privacy-related questions please contact .

We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process please notify People & Culture at .

Please note that SOTI does not accept unsolicited resumes from recruiters or employment the absence of a signed Services Agreement with agency/recruiter SOTI will not consider or agree to payment of any referral compensation or recruiter fee.

Required Experience:

Senior IC

Employment Type : Full-Time
Experience: years
Vacancy: 1