Analytics Lead, Market Insights

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

The Marketplace organization drives Lyft’s business growth and ensures our marketplace performs reliably and efficiently. Within Marketplace, the Market Insights team is responsible for the health and growth of Lyft’s top regions.

We are looking for an analyst to join the Market Insights team to identify key opportunities in these regions and influence strategy across the company. From long‑term strategic decisions to weekly agile operations, you will own a range of business‑critical work. You will identify our marketplace’s most critical gaps, create business and product strategies to address them, and partner with cross‑functional teams to deliver impact.

The ideal candidate is proactive, has strong analytical capabilities, and can collaborate effectively across teams.

Responsibilities

Become an expert in rideshare marketplace behaviors/trends and support leadership in data‑informed business strategies and decisions

Leverage data and analytics to identify problems and opportunities in Lyft’s top regions, synthesize the trends and insights, and recommend action plans

Operate within rideshare decision‑making frameworks with a critical lens, evaluating areas of improvement and business growth opportunities

Partner with Data Science, Product, Engineering, and other teams to deliver business, product, and strategy improvements

Be proactive in pursuing opportunities and have a true ownership mindset to get things done

Experience

Bachelor’s degree with a focus in analytics, statistics, economics, finance, marketing, or other quantitative fields

3+ years experience in management consulting, strategic data science/analytics roles in a technology company, or an equivalent analytical role in a high growth startup

Experience analyzing data, extracting key insights and trends, and producing actionable recommendations from the data

Ability to think strategically and tackle open‑ended problems, leading to analysis, recommendations, and next steps

Experience building relationships and influence with cross‑functional teams

Strong written and verbal communication skills with the ability to present findings and recommendations to different types of stakeholders, including senior leadership

Proficient in SQL and Excel/Google Sheets with strong quantitative analysis and data visualization skills

You are a self‑starter, take ownership, and are proactive; you have an eagerness to identify opportunities and a drive for impact

Benefits

Extended health and dental coverage options, along with life insurance and disability benefits

Family building benefits

Child care and pet benefits

Access to a Lyft‑funded Health Care Savings Account

RRSP plan to help save for your future

In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service.

Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top‑up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in‑office to foster a collaborative work environment and company culture. This role will be in‑office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in‑office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The expected base pay range for this position in the Toronto area is CAD $102,000 – CAD $127,500, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience, and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.

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