Senior Marketing Lead – Touring Production

***Le poste étant situé aux États-Unis, la description de poste est disponible uniquement en anglais.******As this position in based in the United States, the job description is available in English only.*** ________________________________

Senior Marketing Lead – Touring Production

Hybrid work model – 4 days/week in the office

Temporary/Full-Time Position (6 months)

We were born from an eclectic troop of performers. Come live the experience of being yourself every day to create the extraordinary.

OUR MISSION

Since 1984, Cirque du Soleil Entertainment Group has been focusing on ever more creative and magical work in order to constantly push the limits of the imagination and surprise spectators! Innovation and creativity are at the heart of our shows and will continue to transcend our upcoming productions around the world.

Today, we have a place for those who have a marked taste for thinking up exceptional products, for ensuring the smooth running of operations, for putting their ingenuity at the service of their team, in addition to contributing to enhancing their expertise and develop practices unique to Cirque du Soleil!

So don't wait any longer and join the Cirque adventure! You will meet ambitious people and people passionate about the world of entertainment!

YOUR MISSION

The Senior Marketing Lead is responsible for leading the go‑to‑market strategy, campaign execution, and commercial performance of a new touring Big Top production (BT2027) across all North American markets.

This role combines creative marketing leadership with strong commercial accountability, ensuring the show is positioned as a must‑see, culturally relevant experience while delivering strong revenue results.

The role connects brand, marketing, pricing, CRM, digital channels, and on‑site revenue drivers into a cohesive system that maximizes attendance, pricing power, and overall audience value.

Core Mandate

• Build and execute a best‑in‑class integrated marketing and communications strategy

• Drive revenue performance, pricing strength, and marketing effectiveness across all markets

• Ensure campaigns deliver both cultural relevance and commercial impact

• Align key commercial levers (marketing, pricing, CRM, digital, sales, experience)

• Support sponsorship integration and broader strategic objectives

Key Responsibilities

1. Marketing & Campaign Leadership

• Develop and lead the 360° marketing and communications strategy across all channels (brand, digital, PR, social, performance marketing)

• Translate creative and artistic vision into compelling, consumer‑facing campaigns

• Ensure consistency and quality across markets while allowing for local adaptation

• Oversee content, creative development, and media planning to maximize reach and engagement

2. Commercial Performance & Revenue Focus

• Work closely with Revenue Management and Ticketing to align demand generation with pricing strategy

• Monitor and optimise campaign performance against revenue objectives (ATP, occupancy, conversion)

• Identify opportunities to strengthen pricing confidence and improve yield

• Contribute to improving spend per head through alignment with guest experience (F&B, merch, VIP)

3. Demand Generation & Go‑to‑Market Execution

• Design and execute phased go‑to‑market strategies (build → launch → sustain → close)

• Drive strong pre‑opening demand and sustained in‑market performance across all tour markets

• Optimize media mix, targeting, and messaging using data and audience insights

• Ensure alignment between global direction and local execution

4. Cross‑Functional Integration

• Act as a key bridge across:

• Digital and website (customer journey, conversion)

• CRM (segmentation, lifecycle, repeat attendance)

• Group sales (volume channels and partnerships)

• Revenue management (pricing and inventory)

• Guest experience teams (on‑site monetisation)

• Ensure all functions contribute to a shared commercial objective

5. Cultural Relevance & Visibility

• Develop campaigns and activations that position the show as a must‑see cultural experience

• Identify and leverage cultural trends, communities, and influencers

• Work with Communications teams to build visibility and relevance beyond paid media

• Strengthen the show’s presence in key markets and among target audiences

6. Sponsorship & Partnership Enablement

• Support Sponsorship teams by ensuring the show delivers:

• Strong brand positioning for premium partners

• Integration opportunities within campaigns and experience

• Leverage partnerships to extend campaign reach and enhance audience engagement

7. Toolkit Development & Market Enablement

• Develop clear, practical marketing toolkits including:

• Messaging frameworks

• Campaign playbooks and timelines

• Best practices for media and execution

• Ensure local teams, agencies and partners are equipped to execute effectively

8. Continuous Optimisation & Learning

• Track campaign performance and audience behaviour across markets

• Continuously refine strategy to improve ROI and effectiveness

• Capture learnings to support performance across future touring productions

Profile & Experience

Require

• 10–15+ years of senior marketing experience

• Proven track record launching and driving performance for ticketed experiences or events

• Strong experience in integrated marketing, demand generation, and performance optimisation

• Solid commercial understanding of pricing, conversion, and revenue drivers

• Experience working across multiple markets and stakeholders

Preferred

• Experience in touring productions, live entertainment, sports, or premium consumer brands

• Experience working with promoters, venues, and external partners

• Exposure to CRM, digital optimisation, and audience lifecycle strategies

• Experience supporting sponsorship or partnership integration

Key Competencies

• Strong strategic thinking with commercial awareness

• Ability to balance creative excellence with performance focus

• Data‑driven decision making and optimisation mindset

• Ability to operate across multiple disciplines and stakeholders

• High ownership and execution discipline

Role Expectations

• Based in North America, with regular travel to Montreal required

• Active involvement throughout the full lifecycle of the show

• Flexibility to support additional campaigns or productions as required

What Success Looks Like

• Strong ticket sales performance across all markets

• High‑impact campaigns that drive awareness, engagement, and conversion

• Clear pricing strength and improved marketing efficiency

• Strong pre‑launch momentum and sustained demand

• Meaningful contribution to sponsorship value and integration

• A scalable, repeatable marketing model for future touring productions

To keep pace with the creation, production and distribution of our products, our employer proposal is unique.

HERE IS AN OVERVIEW

• -A collaborative work environment with an in-office presence of four days per week, designed to support teamwork, learning and delivery: with flexibility in how we organize our work.
• A culture focused on the development of fair practices and unifying events
• Professional growth focused on high quality projects to propel your career
• A group insurance program and other benefits that we will be happy to present to you
• Personalized support adapted to your professional ambitions: training program, regular check-ins, inter-team contribution.

** Please submit your resume and a cover letter explaining why you are the perfect fit for this role to our career’s portal. Include examples of previous campaigns or projects you have led that demonstrate your ability to successfully manage brand initiatives.