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极氪国际
国家传播经理(吉利 加拿大)极氪国际 • Toronto, ON, Canada
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国家传播经理(吉利 加拿大)

国家传播经理(吉利 加拿大)

极氪国际 • Toronto, ON, Canada
5 days ago
Job description

T岗位职责:

1、新车上市传播策略:负责成属地化整合营销策略制定及执行;

2、贯彻公司营销战略要求,制定品牌发展和营销传播策略、计划,提供有价值的策划理念和推广传播概念点,制定内容传播方向及传播节奏,确保线索有效转化;

3、组织开展公关项目的前期调研、定位、规划等工作,为吉利品牌提供公关传播解决方案;

4、沟通并确定属地化平面设计和TVC脚本,总代营销核销标准的执行和管理,广宣策略的执行和投放的持续优化,公关策略的执行;

5、负责吉利汽车品牌在指定市场的品牌建设及形象提升。


任职要求:

1、 本科及以上学历,市场营销、广告、新闻、传媒等相关专业优先;

2、5年以上汽车行业海外市场传播相关工作经验者优先考虑;

3、能适应海外出差/常驻,英语中文可作为工作语言;

4、具有较强的沟通协调能力、执行能力和目标感。

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国家传播经理(吉利 加拿大) • Toronto, ON, Canada

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