Senior Manager, Programmatic & Paid Social

Company Information

Farber is one of Canadas oldest largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979 Farber has almost 300 employees working across the country and has helped well over 100000 Canadians get out of debt.

And now were embarking on our next stage of transformation & significant growth. To do that we are hiring experienced enthusiastic motivated innovative and client-centric team members to play critical roles in helping us reach our ambitious goals.

As we continue to grow and evolve we are seeking a people-first leader to build and lead our Project Management Office (PMO).

Position Summary

Farber is seeking a Senior Manager Programmatic & Paid Social to join our Consumer Practice. Reporting to the Director Performance Marketing this role will lead the execution optimization and strategic advancement of Farbers non-search paid media portfolio with a primary focus on programmatic and paid social. This is ahigh impact role for a performance marketer who combines strong channel expertise with sharp analytical thinking operational discipline and a test-and-learn mindset. You will oversee agency-managed media in the near termwhile helping define and build Farbers future-state capabilities across DSPs paid social platforms ad operations and measurement. The ideal candidate brings deep hands-on experience across programmatic and paid social strong judgment on media strategy and channel economics and a genuine curiosity for how data technology and creative can work together to unlock more efficient growth.

Key Responsibilities

Campaign Management & Execution

• Own day-to-day oversight of Farbers non-search paid media investment across programmatic and paid social ensuring campaigns are executed effectively paced accurately and optimized against business goals.
• Partner closely with agency teams and platform partners to manage campaign setup trafficking coordination QA pacing monitoring and optimization across DSPs and paid social platforms.
• Drive media strategy and execution across display online video CTV OTT and paid social channels.
• Lead paid social campaign oversight through the agency across platforms such as Meta TikTok Reddit and other relevant channels ensuring campaigns align with audience strategy acquisition goals creative best practices and channel economics.
• Manage paid amplification and boosting of owned social content helping identify high-priority content and brand moments that warrant paid support to extend reach engagement and downstream conversion opportunities.
• Identify and address performance issues quickly through bid budget audience placement inventory and creative adjustments across both programmatic and paid social.
• Support dynamic testing and iteration across campaigns including working with agency and creative partners on approaches such as Dynamic Creative Optimization (DCO) to improve message relevance efficiency and scale.
• Ensure strong campaign foundations through proper tagging pixel implementation naming conventions and media data hygiene.

Performance Analysis & Reporting

• Translate platform and analytics data into clear actionable insights that explain performance drivers optimization decisions risks and growth opportunities.
• Analyze media mix channel allocation budget distribution forecasting and pacing against lead generation and acquisition targets.
• Partner with Analytics and agency teams to interpret performance across daily weekly and monthly reporting cadences and turn findings into action.
• Drive a disciplined testing agenda across audience best practices placements landing pages and channel tactics including A/B testing and where relevant DCO-informed approaches.
• Evaluate performance across the funnel balancing efficiency scale lead quality and downstream business impact.
• Shape audience-first first-party data-informed media strategies that improve targeting channel mix and investment efficiency across non-search paid media.
• Help define how programmatic and paid social work together across the funnel including retargeting strategy sequential messaging reinforcement and cross-channel learning.
• Assess new tools platform features and emerging media opportunities with a practical lens on business value scalability measurement and operational fit.
• Bring curiosity to evolving optimization capabilities with agency partners including DCO usage and workflows and help evaluate where these approaches could add value.
• Partner closely with Digital Marketing Analytics Web Social Brand Content and agency teams to align paid media plans with broader business priorities and improve performance across the digital ecosystem.
• Help raise the bar on media operations campaign governance documentation and performance standards as Farber matures its in-house capability.
• Mentor junior team members where applicable supporting strong execution channel development and professional growth.

Qualifications

• 7 years of experience in digital media with strong depth in programmatic paid social campaign optimization and performance analysis.
• Hands-on experience managing or overseeing campaigns across major DSPs paid social platforms ad servers and related media tools. Experience with The Trade Desk StackAdapt DV360 CM360 Meta Ads Manager LinkedIn Campaign Manager TikTok Ads Manager Reddit Ads and Google Ad Manager is strongly preferred.
• Strong understanding of paid social campaign structure amplification and boosting tactics audience strategy creative testing and platform-specific optimization levers.
• Strong working knowledge of tracking methodologies attribution full-funnel measurement and performance evaluation across programmatic and paid social.
• Fluency in pixel implementation UTM governance taxonomy standards and media data hygiene best practices.
• Strong proficiency with Google Analytics and media measurement or attribution platforms.
• Ad operations exposure including trafficking and QA creative specs and asset management click tracker and UTM setup pixel troubleshooting and familiarity with verification and brand safety tools such as IAS DoubleVerify and MOAT.
• Exposure to placement setup creative rotation discrepancy troubleshooting documentation standards and workflow management across agency and in-house teams.
• Exposure to Dynamic Creative Optimization concepts testing methodologies or tools is considered an asset.
• Hands-on experience with DCO platforms such Hunch and Smartly or related workflows is a plus but not required.
• Curiosity about creative automation personalization and emerging ad tech capabilities including how DCO can support smarter testing and more relevant messaging.
• Strong strategic thinking analytical rigor and problem-solving ability in a fast-moving environment.
• Excellent communication skills with the ability to turn complex performance data into concise actionable recommendations for stakeholders.
• Bachelors degree or equivalent experience.

Position:Senior Manager Programmatic & Paid Social
Location: Remote/Canada
Industry:Financial Services
Department:Marketing
Employment Type:Permanent/Fulltime
Salary: $95000-$110000 Bonus

Benefits and Perks

• Remote work model
• Vacation and wellness days
• Extended health and dental coverage plus virtual doctor services
• Employee Assistance Program and mental health resources
• Company-matching retirement savings plan
• Financial support for professional development
• Annual company events
• Exclusive access to perks and discounts

Our Culture at Farber

At Farber helping people is at the heart of everything we doand that commitment extends to our employees clients and partners alike. Were dedicated to building an inclusive diverse and equitable workplace where everyone feels valued respected and supported from day one.

Our culture is grounded in recognition growth and connection. We celebrate our people through meaningful awards and recognition programs invest in their development through training/learning academies education reimbursement and foster an environment of respect that is felt across the organization. We also take pride in celebrating the diverse communities we serve and work in creating a workplace where everyone can show up as their authentic selves.

Farber encourages applications from all qualified candidates who represent the diversity of Canada.

• If you require any accommodations throughout the recruitment processincluding alternate interview formats accessible materials or any other accommodationswe encourage you to contact us at

Required Experience:

Senior Manager

Experience: years
Vacancy: 1
Monthly Salary Salary: 95000 - 110000