Digital Marketing and Content Specialist

Join the Future of Education – Where Passion Meets Purpose

At triOS and Eastern College, we don’t just help students become job-ready graduates – we ignite futures. We’re seeking kindred spirits who believe that learning can change lives.

As a Canada-owned private career college, our vision is bold, our mission is clear, and our values run deep. Integrity, dedication, readiness, and respect aren’t just words – they shape every classroom experience, every team meeting, and every morning coffee.

We’re looking for people who:

• 🧭 Lead with integrity — You do what you say you’ll do.
• 🔥 Show up with heart — You bring your best to students and colleagues alike.
• 🚀 Embrace growth — You’re always learning, always evolving.
• 💛 Value every voice — You believe respect isn’t optional; it’s essential.

If this sounds like you, you might be exactly who we’re looking for.

We’re not just hiring – we’re building a community of educators and professionals who care deeply, dream boldly, and laugh often, if you’re searching for meaningful work that values your contribution, we invite you to apply.

We are proud to be one of Canada’s Best Managed Companies for 15 consecutive years – now recognized with Platinum designation. That’s not just a badge – it’s a reflection of our student-first mindset and unwavering support for our team.

Let’s shape the future together.

Job Title: Digital Marketing and Content Specialist

Location: Mainly remote with occasional in-office days, 2360 Meadowpine Blvd., Unit 1, Mississauga, ON L5N 6S2 and campus visits for special events or projects

Hours: Monday to Friday, 8:00 am - 5:00 pm

Start Date: July 2026

Compensation: $58,000 - $62,000 annually

The Opportunity:

The Digital Marketing and Content Specialist provides executional and strategic support to the Digital Engagement Manager, with a strong focus on content writing, marketing communications, and brand storytelling that strengthen brand visibility, audience engagement, and lead generation.

This role is centered on content writing and editing across the customer journey, including email marketing, landing pages, web copy, blog content, social and ad copy, press releases, newsletters, internal and external communications, SEO and GEO content optimization, and campaign messaging.

This position requires excellent English-language writing proficiency, strong editing and proofreading skills, analytical thinking, attention to detail, and the ability to adapt communications for different channels, audiences, and priorities in a fast-paced environment.

What you'll be doing:

• Lead the writing, editing, and proofreading of marketing content, including email campaigns, landing page copy, web copy, blog posts and ad copy.
• Create and optimize email marketing campaigns and lead nurturing flows, including segmentation, personalization, targeted content, testing, and performance tracking.
• Update and administer email distribution tools (LeadSquared and MailChimp).
• Draft and support press releases, announcements, corporate communications, and stakeholder messaging in alignment with brand voice.
• Plan, launch, and optimize paid advertising campaigns across platforms including Meta, and Ads, ensuring campaign copy, creative, targeting, and performance align with awareness and conversion goals.
• Support SEO and GEO initiatives by conducting keyword research, optimizing web and content assets, and identifying opportunities to improve organic visibility and search performance.
• Conduct market and audience research to identify trends, competitive insights, industry opportunities, emerging digital marketing best practices, and student persona insights.
• Support content planning and editorial calendars to ensure timely delivery of campaign, web, email, blog, social, and communications content.
• Monitor website, content, email, and campaign performance using tools such as Google Analytics, Search Console, heatmaps and CRM reporting.
• Support referral and alumni program marketing initiatives, including campaign coordination, content development and performance tracking.
• Support special projects and evolving digital initiatives as directed by the Digital Engagement Manager.
  
  

What you bring to the position:

• 3+ years of experience in content writing, with strong attention to detail, grammar, tone, audience relevance, and brand consistency.
• Experience planning, executing, and optimizing paid media campaigns across Meta Ads, Google Ads, and Ads.
• Experience building and analyzing email campaigns and automated nurture flows.
• Strong understanding of SEO, GEO, keyword research, content optimization, and digital discoverability best practices.
• Experience conducting market research, competitor analysis, audience research, or customer insights work.
• Familiarity with persona development, customer journey mapping, lead nurturing, and conversion-focused marketing strategies.
• Proficiency with Google Analytics, Search Console, email marketing platforms, and reporting tools.
• Experience supporting referral programs and student recruitment campaigns is an asset.
• Data-driven mindset with strong organizational skills and the ability to manage multiple priorities.

This job posting is for a current vacancy.

A criminal background check will be required for the selected candidate.

We are committed to building an intentionally inclusive environment that engages, supports, and empowers diversity and belonging in the workplace and communities we serve.

We are proud to be an equal opportunity employer and welcome applications from candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Applicants with disabilities may notify us of any reasonable accommodations needed to support your participation in the recruitment process.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

To learn more about triOS College, visit our website 🌐: www.triOS.com

To learn more about Eastern College, visit our website 🌐: www.easterncollege.com

Compensation details: 58000-62000 Yearly Salary

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