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Cascades
Senior Marketing Insight AnalystCascades • Winnipeg, Canada
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Senior Marketing Insight Analyst

Senior Marketing Insight Analyst

Cascades • Winnipeg, Canada
8 days ago
Job type
  • Full-time
Job description
Senior Marketing Insight Analyst (34945) Requisition ID 34945 -Posted - Brossard - Cascades Transit (CAS_CA_969) - Cascades – St-Hubert Administrative Offices

More (1) - Innovation and Marketing

At Cascades, Sustainable Development

means

Respecting the True Nature

of our 10,000 talents. We put you first:

Flex and connected mode (telecommuting, flexible schedule)

Employee assistance program (because we care about the physical and mental health of our people)

Financial Benefits: Profit Sharing Plan, Retirement Plan with company matching, Stock Options & Annual flexible reimbursement program

You can develop your full potential, sustainably,

by applying your expertise as the Senior Marketing Insight Analyst:

Please note that occasional travel within the USA and Canada is required for this role

Leverage several different sources of quantitative and qualitative data to uncover strategic market and customer insights

Build and present recommendations to Cascades’ senior management and top customers based on data collected in market intelligence, customer intelligence, consumer research or other data.

Leverage your expertise in category management to stimulate your collaboration with sales and marketing

Work with Customer Insights Senior Manager to Identify gaps in supportive information and develop action plans to drive new research for your areas of responsibility

Establish satisfaction metrics across all customer touch points, analyze them and support the business units in developing their action plan for improvement.

Work with the Commercial Excellence team to build and maintain specific solutions to leverage and increase data usage across the Tissue division

Manage relationship with data suppliers

Proactively learn about best practices and trends and recommend how they can be implemented at Cascades

Bring out the best in yourself!

Every day, our colleagues choose to respect their true nature by contributing with passion to our mission. You are a dynamic professional with exceptional communication skills, ingenuity, and a strong drive for excellence. You thrive in a collaborative environment, embrace digital tools and data analytics, and consistently push boundaries—never settling for the first answer. Your ability to exercise sound judgment, influence stakeholders, and deliver meaningful impact sets you apart. You are proactive, resilient, and driven by change, with a strong sense of accountability and team spirit.

Requirements and Qualifications:

Bachelor’s degree in a relevant field

10+ years of CPG insights experience (Market Insights, Shopper Insights, Category Management, Sales, Marketing)

In-depth knowledge of Nielsen, Precision, and other qualitative and quantitative data sources

Strong knowledge of the retail landscape, ideally within the paper tissue industry

Exceptional ability to analyze and synthesize information with rigor and attention to detail

Recognized business acumen and strategic thinking

Proficiency in English (French is a plus)

We look forward to meeting you!

Cascades believes in the success of an inclusive organization that values diversity within its team. All qualified candidates will be considered for this position in a fair manner.

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Senior Marketing Insight Analyst • Winnipeg, Canada

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