Sr. Lead Digital Marketing Manager, Paid Media

Canada Internal Job Ad Team:

Digital Marketing

Location:

This position operates in a

hybrid model

with 6-8 days a month in‑office (every Wednesday and every other Thursday) from our

Toronto

or

Atlanta

offices.

Opportunity for Impact We’re looking for a

Sr. Lead Digital Marketing Manager, Paid Media

to join our

Digital Marketing

team and make a real difference for the people who depend on our products every day. You’ll set and evolve full‑funnel paid media strategy and programs across PPC (Google Ads and Microsoft Advertising), Paid Social, and other channels to accelerate MQL volume and quality while lifting brand awareness across Applied’s portfolio. This role applies specialized expertise to solve complex performance and measurement challenges, anticipate platform and market shifts, and makes independent investment tradeoffs to maximize pipeline impact.

What You’ll Do

Strategy, Cross‑Functional Leadership, and Executive Decision Support -

Own full‑funnel paid media strategy across the portfolio, translating business priorities into budgets, KPIs, and channel investments while leading cross‑functional initiatives and delivering executive‑ready insights to guide planning, prioritization, and governance.

Bottom of Funnel Advertising – PPC (Search & Performance) -

Own and optimize high‑intent search programs across Google and Microsoft Ads, including bidding, keywords, testing, tracking, and CRO collaboration to drive MQL quality and ROAS.

Mid Funnel Advertising – Paid Social & Retargeting -

Plan and execute audience‑based paid social and retargeting campaigns with structured experimentation, aligning creative and messaging across Marketing partners to drive consideration and assisted conversions.

Top Funnel Advertising – CTV / OVV (Awareness) -

Launch and scale awareness programs across CTV and video platforms, connecting upper‑funnel reach to downstream measurement through GA4 and retargeting integrations.

Measurement, Reporting, and Insights -

Own unified multi‑funnel KPIs and dashboards; diagnose performance issues, ensure channel hygiene, and deliver clear recommendations to support data‑driven decisions.

Operations and Governance -

Define and enforce standards for UTMs, naming, QA, and data governance; document playbooks and best practices to ensure clean attribution and consistent execution.

What We’re Looking For

10+ years of professional experience, including 7+ years in B2B paid media owning PPC, paid social, and/or CTV programs; SaaS experience preferred.

Deep platform expertise across Google Ads, Microsoft Advertising, and paid social platforms (LinkedIn, Meta), with hands‑on CTV experience (e.g., MNTN, YouTube).

Strong analytical and measurement foundation, including GA4, Excel, visualization tools, UTMs, taxonomies, and conversion tracking.

Proven performance impact, consistently hitting MQL targets while protecting lead quality and ROAS.

Strategic, independent operator able to make investment tradeoffs, solve ambiguous performance challenges, and operate with minimal supervision.

Effective cross‑functional leader and communicator, experienced driving complex initiatives and presenting strategy, insights, and test results to executive stakeholders.

How We’ll Support You

Medical, Dental, and Vision Coverage

Holiday and Vacation Time

Health & Wellness Days

A Bonus Day for Your Birthday

Compensation Transparency The total anticipated annual compensation range for this newly created position is

$117,500 – $147,000 CAD

per year, which includes starting base salary and, where applicable, variable or incentive pay. To determine a new team member’s starting pay, we consider a variety of factors, including someone’s depth, breadth, and variety of experience, skills, and responsibilities.

This position requires the employee to reside and work from one of the following provinces: Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, PEI, Saskatchewan.

EEO Statement Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don’t discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.

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