Copywriter

We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.

We're subject matter experts in three key areas:

Strategic visioning and planning

Positioning, branding and messaging strategy

Acquisition, retention and loyalty strategy

Copy testing, benchmarking and brand tracking

Customer journeys and experience mapping

Creativity & Content

Insight-based creative briefs

CRM and targeted communications

Social media and community activation and management

Customer, competitive and market insights

Primary, secondary, quantitative, qualitative and ethnographic research

Database segmentation and cluster analysis

Digital technology and marketing strategy

Online customer experience / mapping and information architecture

Overview The successful candidate will work across multiple 1:1 channels to create best-in-class marketing solutions. These channels include eCRM, direct mail, as well as select social and print initiatives.

The candidate will primarily work on a major telecommunications brand with high-volume, performance-driven communications within a vibrant, collaborative and fast-paced agency environment.

Roles and Responsibilities Works in partnership with an Art Director to develop creative concepts and write impactful copy for marketing materials and campaigns. Should have a strong understanding of the 1:1 marketing landscape, including how data intelligence can be leveraged to solve communication challenges. Must be able to create, present, and sell ideas effectively.

Responsibilities

Applies a strategic mindset to evaluate briefs and uncover deeper opportunities

Develops holistic, customer-centric solutions that connect messaging across channels and throughout the customer journey

Adapts quickly to shifting priorities, stakeholder feedback, and evolving requirements

Collaborates closely with Account Management, Strategy, Project Management, Design, and other cross-functional teams

Manages multiple projects and tight timelines in a fast-paced environment without compromising quality

Demonstrates strong attention to detail, ensuring copy accurately reflects the nuances of each brief and version

Qualifications

4+ years of agency or related industry experience

Strong knowledge of CRM strategy and customer‑centric communications

Understanding of best practices across email, direct mail, and social channels

Excellent writing, spelling, grammar, editing, and presentation skills

Strong conceptual thinker with the ability to balance creativity and strategy in a performance-driven environment

Highly collaborative, accountable and self‑motivated, with a strong work ethic

Highly proficient in Microsoft Word and other relevant applications

Prior experience writing in Figma or willingness to quickly learn new applications

Degree in Advertising, English or a related field

Telecommunications (telco) industry experience is a strong asset, but not a must‑have

Additional Information Transparency matters to us. The salary range for this position is CAD $75,000 - CAD $85,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.

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