Job descriptionRegional Sales & Marketing Analyst Supports a multi‑residential portfolio by providing data‑driven insights, performance reporting, and strategic recommendations that strengthen leasing performance, optimize revenue, and enhance market competitiveness. Partners closely with Regional Managers, Marketing, Operations, and onsite teams to ensure decisions are grounded in accurate analytics and aligned with portfolio goals.
Portfolio Performance Analysis
Monitor and analyze occupancy, leasing velocity, renewal trends, and rental rate performance across assigned regions.
Produce weekly, monthly, and quarterly performance dashboards for leadership.
Identify variances, risks, and opportunities related to revenue, traffic, and conversion metrics.
Evaluate the impact of pricing strategies, concessions, and promotional campaigns.
Market Research & Competitive Intelligence
Conduct ongoing market scans to assess competitor pricing, incentives, amenities, and positioning.
Track regional supply/demand trends, new developments, and demographic shifts.
Prepare market summaries to support pricing decisions, repositioning strategies, and capital planning.
Sales & Leasing Optimization
Analyze lead sources, digital marketing performance, and customer journey metrics to improve conversion.
Recommend enhancements to leasing processes, CRM usage, and customer experience.
Support the rollout of sales initiatives, training materials, and performance benchmarks.
Marketing Strategy Support
Collaborate with the Marketing team to evaluate campaign performance and ROI.
Provide data to guide content strategy, digital advertising, and brand positioning.
Assist in developing regional marketing plans aligned with occupancy and revenue goals.
Reporting & Data Management
Maintain accurate datasets across CRM and BI platforms.
Build and refine reporting tools to support operational and executive decision‑making.
Ensure data integrity and consistency across systems.
Cross‑Functional Collaboration
Work closely with Leasing Managers, Regional Managers, Property Managers, and Leasing Teams to understand operational realities and support performance improvement.
Participate in regional meetings, presenting insights and recommendations.
Support special projects such as acquisitions, dispositions, and portfolio transitions.
Qualifications
Bachelor’s degree in Business, Marketing, Economics, Real Estate, or related field.
1–3 years of experience in real estate analytics, sales/marketing analysis, or revenue management (multi‑residential experience preferred).
Strong analytical skills with proficiency in Excel, BI tools, and CRM/Yardi platforms.
Ability to interpret complex data and communicate insights clearly to non‑technical audiences.
Strong organizational skills, attention to detail, and ability to manage multiple priorities.
Collaborative mindset with strong interpersonal and communication abilities.
Core Competencies
Analytical Thinking – Able to translate data into actionable insights.
Business Acumen – Understands revenue drivers and operational impacts.
Communication – Clear, concise, and confident in presenting findings.
Problem‑Solving – Identifies root causes and proposes practical solutions.
Adaptability – Comfortable in a fast‑paced, evolving environment.
Collaboration – Works effectively with cross‑functional teams.
Preferred Qualifications and Experience
Multi‑residential experience preferred.
Benefits
A collaborative, inclusive workplace culture that prioritizes employee wellbeing and safety.
Meaningful opportunities for professional growth and development.
Exposure to a diverse portfolio of real estate assets across North America.
A competitive compensation and benefits package designed to support you and your family.
Support for work‑life balance, along with accessible employment practices that meet AODA requirements.
Inclusive by Nature Diversity is one of our greatest strengths. We provide equal employment opportunities to all candidates and do not discriminate on the basis of race, color, religion, gender, sexual orientation, age, disability, or any other legally protected status. We believe in creating a workplace where everyone has the opportunity to grow, contribute, and make an impact.
Commitment to Accessibility Dedicated to maintaining accessible employment practices in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation at any stage of the recruitment process, please contact Human Resources. We are here to support you.
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