Branch Manager

Battlefield Equipment Rentals – The Cat Rental Store, is a leading provider of rental equipment, Caterpillar Compact Equipment, construction tools, and safety supplies. With a network of 68 branches across Canada, including its head office in Stoney Creek, Ontario, the company serves construction contractors, tradespeople, plant maintenance contractors, and homeowners. Battlefield Equipment Rentals is an authorized distributor of over 300 trusted equipment brands, including Caterpillar, Stihl, Honda, and Genie. Offering flexible rental options, construction materials, and safety training programs, the company supports projects of all sizes with tailored solutions to meet diverse needs.

Position:

Branch Manager

Location:

Goose Bay, NL

Type:

Full‑Time, Permanent

Pay:

$75,000–$80,000 annually

As

Branch Manager , you will provide overall leadership to all branch employees and take full responsibility for operational performance, customer satisfaction, safety, service excellence, employee engagement, and financial results. This role requires a strong leader with deep operational insight, sound business judgment, and the ability to motivate teams to achieve shared goals.

What You’ll Be Doing

Follow all workplace safety protocols and environmentally sound practices, making sure everyone stays safe.

Provide overall leadership and direction to branch staff across rentals, service, parts, drivers, and yard operations.

Ensure adherence to all company and customer safety standards while promoting a strong safety culture.

Analyze and present new business opportunities, implementing location strategies while managing resources to increase revenue and maximize profitability.

Maintain a strong understanding of customers, competitors, and local market conditions.

Ensure service and repair backlog is maintained within company standards.

Hire, train, develop, and mentor team members across all branch functions.

Conduct performance reviews, establish development plans, and hold employees accountable for performance and objectives.

Drive in‑store merchandising initiatives including pricing, inventory control, and product placement.

Ensure corporate policies, procedures, and applicable legislation are consistently followed.

Maintain exceptional levels of customer service and provide resolution support when needed.

Prepare, forecast, and review monthly, quarterly, and annual reports, including profit & loss statements, yearly budgets, monthly safety inspections, and monthly operating reviews.

Monitor credit exposure, overdue accounts, and financial risk.

Maintain accurate inventories while preventing and reducing slow‑moving or obsolete stock.

Authorize expenditures, approve invoices, and manage petty cash.

Ensure branch productivity, order fulfillment, and service operations are running efficiently.

Oversee the on‑site Heat Division, including staff, inventory, and assets.

Perform additional duties as assigned.

What We Have to Offer

Company pension

Extended health, dental, and vision care

Life and disability insurance

Safety shoe reimbursement and custom insoles

Travel Insurance

Employee stock purchase plan

Employee assistance program & counselling support

What We’re Looking For

Rental Industry Experience:

Minimum 5 years of experience in the rental industry or a related field such as construction, home improvement or retail.

Leadership:

Proven experience leading, developing and motivating teams.

Business Acumen:

Strong financial and business acumen.

Computer Skills:

Proficiency in Microsoft Office (Outlook, Word, and Excel.) Experience with Systematics and TRAC would be an asset.

Analytical Thinker:

Proven ability to analyze data, identify opportunities, and drive results. Ability to work independently and make sound decisions.

Construction Knowledge:

Familiarity with construction equipment and building products.

Customer Service Oriented:

Excellent communication skills and customer service aptitude with the ability to resolve escalated issues.

Team Player:

Ability to work effectively within a team environment.

A Self‑Starter:

With a keen sense of time‑management and effective planning skills. Ability to manage multiple priorities in a fast‑paced environment.

G Class Driver’s License:

Full G Class driver’s license with a clean driver’s abstract.

Safety Focused:

Follow all workplace safety protocols and environmentally sound practices, making sure everyone stays safe.

Flexibility to support emergencies, overtime, and travel requirements as needed.

Experience with health and safety training (i.e WHMIS, etc.)

A technical understanding of CAT equipment would be considered an asset.

Our Commitment to Inclusion

Battlefield Equipment Rentals is committed to creating an inclusive environment where people from all backgrounds can thrive. Together, we embrace diversity of thought, experience, and perspective, as we combine our unique skills and capabilities to drive successful outcomes for all stakeholders. As an equal opportunity employer, Battlefield Equipment Rentals provides accessibility accommodations during the recruitment process. Should you require any accommodations, please let us know, and we will work with you to meet your needs.

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