Marketing Associate, Marine & Special Markets

Yamaha Motor Corporation (“YMC”) is a publicly listed Japanese Corporation in the business of manufacturing and distributing recreational products to dealers and customers around the world. YMC is a Kando creating company; “offering more excitement and a more fulfilling life for people”.

Yamaha Motor Canada Ltd (“YMCA”) is a subsidiary of YMC, responsible for distributing Yamaha Motor product to Canadian dealers and consumers. YMCA’s Vision is to “Create Lifelong Memories by Connecting People through Unique Canadian Outdoor Experiences”. YMCA executes its day‑to‑day activities in reference to its defined values, “Be Inclusive”, “Think Customer”, “Own it!”, “Innovate Now!”, “Trust & Integrity”, “Be Agile”, and “Drive results”.

Position Information

Department: Marketing & Brand Development

Location: 480 Gordon Baker Road (Hybrid)

Status: Full Time

Reports to: Team Lead, Product Marketing

Summary Of Responsibilities Oversee marketing projects for Outboard, Sport Boat and WaveRunner product lines and accessories, including promotional materials, content development and event support. Support Yamaha’s OEM, commercial and government initiatives. Grow the Yamaha brand in Canada through influencers, boat builders and industry stakeholders. Evaluate marketing ROI and recommend actions. Manage budgets for marine sponsorship, promotion and public relations for products, rigging and accessories. Partner with product planning, accessories, sales and technical teams to align marketing with positioning and sales priorities. Communicate strategies and results to the broader marketing team and key stakeholders, and model Accelerate Together values daily.

Key Duties And Responsibilities

Develop and produce corporate and dealer showroom promotional materials for print, TV, radio and/or digital platforms, including opportunities for cross promotion to expand Yamaha’s presence in the market.

Develop and produce marine content to support digital marketing efforts and marketing campaigns, promoting products, rigging, accessories, lifestyle and experiences.

Work closely with the Marine OEM & Special Markets sales team to develop Yamaha’s strategy to ensure it is well represented with OEM, commercial and government partners, and identify opportunities to grow this area of the business. Develop content and marketing materials in support of these efforts.

Manage media, influencer and industry outreach, including creation and distribution of news releases, coordination of product testing, and planning of media events. Provide recommendations on partners and deliverables to ensure business value and marketing impact.

Work with events associate on consumer shows and corporate events, including unit logistics support.

Plan and administer annual marketing budget(s) for Outboard, Sport Boat and WaveRunner (products & accessories).

Education Requirements And/or Experience Requirements

Degree/Diploma: Post-Secondary, University preferred

Program of Study: Marketing, journalism, communications or related

Years of Experience: 1-5 Years

Type of Experience: Marine required; marketing preferred

Skills And Abilities

A comprehensive understanding of the industry and our customer.

Understanding of marketing concepts and experience with managing digital media and other marketing communication channels.

Outstanding time management, organization and communication skills.

Proficient in business and creative writing, specifically copywriting.

Ability to multi-task and work independently with a high degree of initiative.

Excellent in MS Office and basic understanding of Adobe Creative Cloud, social media savvy.

Outgoing personality.

Bilingualism in French/English an asset.

Travel And Overtime Requirements

Occasional travel in support of conferences, shows and new product launches.

Occasional overtime required to support conferences, launches and shows.

Expected Salary Expected salary:

$55,000 - $65,000/per annum

(base salary listed, final compensation will be determined based on the candidate’s skills, experience, qualifications, and internal equity.)

Beyond Base Salary, Our Total Rewards Program Includes

100% employer‑paid health and dental benefits

Employee assistance program

Corporate bonus incentive + sales bonus (for applicable roles)

RRSP with employer DPSP match (up to 5% of base salary)

Employee‑paid STD, LTD, and life/dependent insurance

Parental/maternal leave top‑up programs

Product experience/engagement events

Employee recognition program (Accelerate Together)

Educational assistance

Employee product purchase and rental program perks

Kando‑driven corporate culture, recognized as a top GTA employer

This posting reflects a newly created vacancy within our organization. Artificial Intelligence (AI) tools may be used to support certain stages of the recruitment process, including applicant screening, assessment, or selection. All AI‑assisted activities are overseen by our recruitment team to ensure fairness, equity, and transparency.

Yamaha Motor Canada Ltd. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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