Digital Content Specialist

CanadaWheels, founded in 2012 and headquartered in Ottawa, Ontario, is one of North America’s leading online retailers of automotive wheels, tires, and parts. Recognized with over 19 national awards, including Deloitte Technology Fast 500™, the company utilizes advanced fitment technology, real-time supplier integrations, AI‑driven systems, and a modern e-commerce platform to simplify and enhance the automotive shopping experience. Having served hundreds of thousands of customers and achieved over $100M in lifetime sales, CanadaWheels continues to expand across North America with ventures such as USAWheels.com, while investing heavily in the future of automotive e‑commerce technology, automation, analytics, and customer experience.

Role Description This is a full‑time Ottawa‑based role for a Digital Content Specialist. The successful candidate will help execute and manage CanadaWheels’ digital content and social media initiatives across CanadaWheels and USAWheels. This role combines social media execution, content creation, short‑form video, digital storytelling, campaign support, and brand coordination. You will work closely with the Growth & Marketing team, leadership, design, and product/platform teams to create engaging digital content that supports brand growth, customer engagement, and e‑commerce performance. The ideal candidate is creative, organized, detail‑oriented, highly motivated, and passionate about digital content, social media, and modern e‑commerce brands.

Responsibilities

Create, manage, and publish content across social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts

Assist with content planning, campaign coordination, and marketing calendar execution

Capture and edit short‑form video content, reels, stories, product highlights, and behind‑the‑scenes content

Write captions, marketing copy, promotional content, and social media messaging aligned with the CanadaWheels and USAWheels brands

Collaborate with internal teams on seasonal campaigns, promotions, product launches, and vendor initiatives

Help maintain and improve brand consistency across digital channels

Support website content updates, blog formatting, landing page content, and promotional assets

Monitor social media engagement, trends, and audience interactions

Assist with influencer collaborations, event coverage, and community engagement initiatives

Stay current on digital content trends, AI tools, social media platforms, and emerging content formats

What We’re Looking For

2+ years of experience in digital content, social media, marketing, or related fields

Strong understanding of social media platforms and short‑form content trends

Proven track record of building, managing, and growing social media channels with engaging digital content

Experience creating digital content for brands, businesses, or online platforms

Experience with content creation tools such as Canva, Adobe Creative Suite, CapCut, Figma, or similar platforms

Strong written communication and copywriting skills

Comfortable creating and editing short‑form video and visual content

Strong organizational skills and attention to detail

Self‑starter with a positive attitude and willingness to learn

Comfortable working in a fast‑paced and collaborative environment

Excellent written and verbal English

Nice to Have

Experience working with e‑commerce brands or online retail businesses

Familiarity with automotive, aftermarket, or enthusiast industries

Experience using AI tools such as ChatGPT, Perplexity, Canva AI, or similar platforms as part of a creative workflow

Experience with photography, videography, or video editing

Familiarity with SEO, GEO, and content optimization concepts

Experience with platforms such as Shopify, Magento, or WordPress

Benefits

Comprehensive health, wellness, and dental benefits package

Engaging weekly team social events and Happy Hours

Access to unlimited healthy food, snacks, and coffee

Continuous learning and growth opportunities to nurture your professional development

Supportive and collaborative team environment that encourages growth

Enjoy a modern and upscale downtown Ottawa office space

Flexible hybrid work options for a balanced work‑life experience

Inclusion and Diversity At CanadaWheels, we are dedicated to fostering an inclusive and diverse work environment where all employees feel valued, heard, and supported. We strongly encourage applications from Indigenous individuals, individuals from racialized communities, people with disabilities, LGBTQ+ individuals, and those with intersectional identities.

If you require accommodations during the recruitment process, please inform us so that we can ensure your full participation.

Please include your preferred pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs).

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