Market Segmentation Analyst - Fall 2026 Co-op/Intern

Job Description YOUR NEXT PLACEMENT

Work term: Fall 2026

Work term length: 4-month

From classroom to co‑op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co‑op placement with a company that offers truly rewarding work and real‑life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment.

As a Market Segmentation Analyst Co‑op, you will support the team in uncovering actionable insights into market dynamics and geographic opportunities. This role is ideal for a student with a passion for spatial data, data analysis, and strategic thinking. You will work closely with the Market Segmentation Manager to support decisions on which customers to prioritize, where growth opportunities exist and how to tailor marketing strategies to different regions and audiences.

What You’ll Be Doing

Assist in ad hoc data analysis by extracting and synthesizing data using Google BigQuery to answer business questions.

Analyze market data using tools like Excel, Google Looker, and GIS software to identify trends and geographic patterns, with a focus on the Ontario and Quebec markets.

Help prepare presentations and reports that translate complex data into clear, actionable insights for strategic planning.

Collaborate with the Market Segmentation Manager to align data analysis with business objectives and strategic initiatives.

Monitor market trends and demographic shifts to provide contextual insights.

Support data quality and integrity for all analyses and reports.

What You Bring

Currently enrolled in or recently graduated from a Bachelor’s program in Marketing, GIS/Geography, Data Science, Business Analytics or a related field.

Strong analytical and problem‑solving skills.

General aptitude for data, math and geography.

Some familiarity writing SQL queries to extract and manipulate data (experience with Google BigQuery is a strong asset) and data analysis tools (e.g. Excel).

Excellent written and verbal communication skills.

Ability to work independently and in a team environment.

Detail‑oriented with a passion for understanding behavior.

Experience with data visualization tools (e.g., Google Looker, Tableau, Power BI).

Familiarity with Geographic Information Systems (GIS) software such as QGIS or ArcGIS for spatial data analysis.

Familiarity with third‑party demographic and market data sets (such as Environics Analytics).

Prior internship or co‑op experience in market research or analytics is a plus.

Benefits & Perks

Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.

Culture of accountability, empowerment, and collaboration.

Opportunities to support personal and professional growth through real‑life experience and unique learning opportunities.

Opportunity to join employee groups focused on women’s empowerment, LGBTQ+, anti‑racism and cultural equity, and environmental activism.

Commitment to creating positive change for our environment, people, and communities.

Compensation and Work Arrangement The hourly compensation for the role starts at $22.50 per hour and will increase based on factors including but not limited to, skills, education, experience, and the recommended rates as set by the respective educational institution.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with.

Background Checks This role requires successful clearance of a background check (including criminal checks and leadership references).

Accessibility and Inclusion Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.

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