Director, Marketing Operations

Job Description Director, MarTech / Marketing Operations (Contract) – Banking/Financial industry. 12-18 month contract, 37.5 hours/week.

Overview Seeking a Director to lead day-to-day operational ownership of the marketing technology ecosystem. Stabilize and future-proof the MarTech Ops function by driving platform reliability, ensuring marketing data flows end-to-end, and establishing governance and documentation across a complex legacy-leaning environment. Hands‑on leadership with 6-8 direct reports, focused on operational excellence, process discipline, and cross‑platform health across tools such as Salesforce, Unica, Adobe, and adjacent MarTech components supporting near real‑time, 1:1 digital engagement.

Key Outcomes (Core Mandate – 3 Pillars)

MarTech Platform Operations & Maintenance

Own operational health and reliability of the MarTech stack (Salesforce, Unica, Adobe, and connected platforms).

Lead incident/outage response, triage, vendor/partner coordination, and root‑cause follow‑through—especially where integration points create downstream breaks.

Establish monitoring, runbooks, SLAs/SLOs, and operational KPIs to proactively prevent recurring issues and improve platform stability.

Data Ingestion, Enablement & "Customer 360" Readiness

Ensure marketing data is flowing correctly into the ecosystem to support segmentation, decisioning, and 1:1 engagement.

Operationally support the standing‑up/scaling of Salesforce Data Cloud (Data 360) by onboarding new data sources and data points, including model scores and audience attributes needed for activation.

Drive alignment across data producers/consumers to ensure consistent definitions, reliable refresh patterns, and controlled activation into downstream platforms.

Operational Processes, Legacy Handoffs & Execution Enablement

Lead and improve operational workflows across legacy systems and multi‑team handoffs, ensuring clear ownership, minimal friction, and predictable delivery for marketing execution.

Partner with internal teams involved in handoffs (including teams specifically accountable for some operational transitions) to reduce manual steps, clarify RACI, and improve throughput/quality.

Support reliable delivery enablement for digital marketing execution (e.g., offers/journeys), without personally building campaigns.

Leadership, Governance & Team Enablement (Critical)

Directly lead and develop a lean team (6-8) – setting expectations, removing blockers, and empowering the team so work is not bottlenecked through one SME.

Establish governance practices where "nothing is documented" today: SOPs, process maps, decision logs, change controls, release coordination practices, and knowledge transfer routines.

Drive future-proofing through standardization, documentation discipline, and operational maturity – creating stability so transformation can proceed in parallel.

Key Responsibilities (Day‑to‑Day)

Own platform operational rhythm: incident management, problem management, change/release coordination, status reporting, and stakeholder communications.

Manage priorities across the three pillars, balancing urgent operational needs with medium‑term stabilization improvements.

Build an execution‑ready operating model: intake - triage - delivery - validation - post‑release monitoring.

Coordinate cross‑functionally with marketing, data teams, technology partners, vendors, and adjacent platform teams.

Lead knowledge transfer from existing leads and reduce single‑point‑of‑failure risk through documentation and capability uplift.

Required Qualifications

Proven director‑level leadership in MarTech or Marketing Operations.

Experience running a multi‑platform MarTech ecosystem with operational ownership, outage management, and integration‑heavy environments (Salesforce, Unica, Adobe).

Strong background in data enablement / ingestion for marketing use cases and operational support for Salesforce Data Cloud (Data 360) capabilities.

Track record of implementing governance and process discipline in under‑documented, legacy‑heavy environments.

Excellent stakeholder management and executive communication; able to drive clarity, accountability, and alignment across teams.

Nice‑to‑Haves

Experience operating in an agile‑style operating model (domains/squads/crews) within a large enterprise transformation context.

Experience in regulated/financial services environments where change control, risk, and auditability matter.

Familiarity with operational metrics frameworks (SLA/SLO, incident KPIs, platform uptime reporting).

Equal Opportunity Employer Statement Everforth Apex is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Benefits Department at

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