Content & Editorial Intern (Unpaid)

Content & Editorial Intern (Unpaid)

The MRG Group - BeatRoute

Toronto, ON

Who We Are:

Founded in 2008, The MRG Group is Canada's largest independent entertainment company and a leader in experience creation. Our mission is to bring experiences to life for creators, fans, brands, and partners.

The MRG Group is an integrated network of companies operating across the hospitality, venue, media, ticketing (including the ticketing service Admit One), and insurance sectors. With a portfolio of 18 hospitality properties across Canada, The MRG Group also owns and operates an events business, a travel company, and a digital publication.

Who You Are:

BeatRoute is looking for a Content & Editorial Intern who lives and breathes music and pop culture. You’re fluent in social media trends, have a strong creative eye, and know your way around editing tools. You’re especially tuned into pop and hip-hop genres and love creating visuals and videos that connect with fans online.

This is an unpaid internship that qualifies for course credit - applicants must be students looking for course credit.

The Fine Print:

• Develop and execute engaging social media and content strategies to grow BeatRoute’s online presence.
• Create short-form and long-form video content for TikTok, Youtube and Instagram Reels that highlights trending music and artists.
• Design graphics and visuals using Photoshop, Illustrator, and Premiere Pro (Adobe Creative Cloud) for posts and campaigns.
• Assist in planning, creating, and analyzing email marketing campaigns and subscriber engagement.
• Conduct market and audience research to inform creative direction and content themes.
• Collaborate with editorial to produce multimedia stories.
• Track key performance metrics and suggest improvements based on engagement data.
• Stay ahead of social trends and music culture, especially in pop, indie and hip-hop.
• Conduct research on industry trends, competitor strategies, and audience preferences to inform marketing and sales strategies
• Use SEO & AEO best practices to optimize content for search engines, ensuring high visibility and traffic to our website.

We are looking for someone with:

• Passion for Music: Deep knowledge and love for various music genres, artists, and the music industry as a whole.
• Creativity: Ability to think creatively and produce original, engaging content that stands out.
• Pop & Hip-Hop Expertise: Strong knowledge of genres, artists, and cultural trends.
• Content Creation Skills: Experience producing videos, graphics, and other media.
• Design Proficiency: Skilled in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) with proficiency in graphic elements, typography, hierarchy, layout creation, and preparing artworks for final print or digital production.
• Social Media Fluency: Deep understanding of TikTok, Instagram, X, YouTube, and Facebook best practices.
• Creativity & Initiative: Self-starter who can conceptualize and execute content ideas.
• Analytical Mindset: Ability to track performance and adapt strategy.
• Strong Communication Skills: Collaborative and responsive within a creative team setting.
• Editorial Experience: Previous experience in blogging, journalism, or content creation, particularly in the music industry, is preferred.
• Strong Communication Skills: Ability to effectively convey ideas and messages through written and verbal communication, as well as through compelling visual content.

What’s In It For You?

• Hand on experience in digital media and marketing.
• Qualifies to meet co-op requirements.
• A fun and casual environment. You will be joining a close-knit, innovative team of creative and energetic go-getters.
• Employee discounts to our concerts, shows and hospitality venues.
• A welcoming, fun and safe work environment where everyone can show up authentically to work each day and feel respected.
• Career development opportunities with a company that encourages individuals to learn and grow.

Our Commitment

The MRG Group is committed to diversity, equity, and inclusion. We encourage applicants from all backgrounds to apply. If you require accommodation during the recruitment process, please contact us.

We thank all applicants for their interest. Only those selected for an interview will be contacted.