National Sales Manager

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

What we do:

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.

Scope of Position
This highly motivated, experienced and driven individual, as part of the tekmar Sales team will be responsible for creating, developing and executing growth strategies and comprehensive sales plans with the channel partners to expand and grow the business. This position will manage the sales channel, identify new channel opportunities for the different product lines, create clear communications in support of the strategies and ensure proper training of the channel is in place. Activities will include sales management, training of processes and products/solutions, customer relationships, business development, pricing strategies, promotional programs, contract development and maintaining the sales opportunity funnel to meet sales and margin targets.

This position is responsible for supervision of the Business development Manager
This position reports to the General Manager of tekmar. This role is remote and is based in Vernon, BC, Canada.

Scope of Position

This highly motivated and experienced professional will serve as a key member of the tekmar Sales team, responsible for developing and executing comprehensive growth strategies and sales plans in collaboration with channel partners to drive business expansion. The role includes managing existing sales channels and partners, identifying and onboarding new channel partners, growing sales in line with the annual sales plan, and ensuring clear, consistent communication to support strategic initiatives.

Key responsibilities include leading sales management activities, delivering training on processes, products, and solutions, and strengthening customer relationships to support business development objectives. The individual will also be accountable for pricing strategy development, promotional program execution, contract management, and maintaining a robust sales pipeline to achieve revenue and margin targets.

This position is responsible for supervision of the Business development Manager.

This position reports to the General Manager of tekmar. This role is remote and will be supporting the tekmar brand located in Vernon, BC, Canada.

Primary Job Duties and Responsibilities

• Achieve established annual revenue targets and profit margin objectives for the business.

• Establish and optimize the sales channel—directly or through Regional Sales Managers and Business Development Managers—to align with strategic growth priorities.

• Lead, develop, and manage sales staff, representatives, and channel partners to ensure deep understanding of product lines, processes, market opportunities, support resources, and go-to-market strategies.

• Develop and execute annual sales plans and forecasts, ensuring performance meets or exceeds Annual Operating Plan (AOP) targets.

• Drive business growth initiatives in collaboration with Regional Sales Managers, representatives, and channel partners, ensuring clear communication and alignment on strategic priorities.

• Oversee and support sales programs and marketing initiatives to maximize market impact and revenue generation.

• Manage and maintain customer and partner contracts to ensure compliance, performance, and long-term value creation.

• Provide strategic input to Marketing, Product Management, Product Development, and Technical Support to support the development of differentiated, market-leading products and services.

• Continuously assess sales channels, customer needs, and the competitive landscape to inform strategy and decision-making.

• Deliver industry-leading customer satisfaction through best-in-class training, coaching, and team development.

• Support customers in selecting appropriate equipment solutions aligned with their application requirements and the company’s product portfolio.

• Represent the company at trade shows and industry events to strengthen market presence and brand positioning.

• Collaborate across business platforms to drive synergies within the broader Watts product portfolio.

• Act as the voice of the customer, promoting a customer-centric culture across the organization.

• Partner with Product Management to develop and refine pricing strategies that support growth and margin objectives.

• Prepare and present periodic sales reports, including performance metrics, pipeline visibility, and market expansion opportunities.

• Lead or contribute to additional projects and initiatives as assigned by the General Manager or senior leadership.

• Demonstrate and uphold Watts’ core values of Integrity, Accountability, Continuous Improvement, and Transparency.

• Travel requirement: Approximately 60% travel across Canada, the United States, and Europe.

EXPERIENCE, QUALIFICATIONS & REQUIRED SKILLS:

• Bachelor’s degree in mechanical engineering or business administration with technical expertise.

• 7-10 years of regional, national, or outside sales experience

• Extensive sales management experience in the HVAC industry

• Proven ability to develop and execute a sales strategy with manufacturers’ representatives, wholesalers, contractors and other customers.

• Excellent marketing, business development/sales skills, client services and organizational operations

• Success in implementing and leveraging CRM systems to grow existing accounts/relationships and to develop new customers.

• Demonstrate ability to simply communicate complex concepts into a compelling and concise message

• Demonstrate strong business acumen in using financial reporting tools

• Demonstrate strong technical competency in HVAC applications and sales

• Proven ability to negotiate complex and strategic contracts

• Ability to creatively resolve complex problems with general guidance

• Ability to manage multiple tasks/projects and deadlines simultaneously

• Excellent interpersonal, presentation, verbal and written communication skills

• Demonstrate strong business acumen in using financial reporting tools, such as Microsoft Office Suite, Power BI, Main Frame and personal computer skills operating systems.

• Proven ability to develop and execute a sales strategy, targeting large, multi-year accounts, as well as short-cycle sales to small and medium sized organizations

• Embraces and is motivated by change

• Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable.

• Must successfully establish employment eligibility and satisfactorily complete background checks, including a National Criminal record and sensitivities check, reference and education verification as a condition of employment.

General Applicable Company Competencies

• Commitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.

• Punctuality and dependability.

• Ability to be flexible and adapt to changing work priorities and stressful conditions.

• Adherence to all personnel policies, procedures, and standards of process as implemented by Watts.

• Maintain productive and collaborative relationships with other Watts employees.

• Adherence to Watts’ seven cultural beliefs: Growth Mindset, Customer-Focused Innovation, Constant Communication, Clear Goals, Collaborate Globally, Be Inclusive, and Take Action.

Working Conditions

While performing the job duties, you will be working remotely in an office environment. You may be required to occasionally travel to and work in the office at the Vernon BC location for meetings, trainings, or as otherwise required by Company management.

Physical Requirements:

Specific physical abilities required for this position include, but are not limited to:

• Ability to remain seated at a desk or workstation for extended periods.

• Ability to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods.

• Ability to physically move around the office, organize or transport files, packages, or other office-related materials.

• Ability to read documents, use a computer, and perform data entry tasks.

• Ability to communicate clearly with management and coworkers, particularly in meetings or phone calls.

• Ability to operate standard office equipment such as computers, printers, phones, and copiers.

• Ability to occasionally lift and carry light objects, such as office supplies, documents, or small equipment.

Pay Range

The expected salary range for this position is $104,000.00-$130,000.00 yearly. Actual compensation will be dependent upon individual skills, experience, qualifications, and applicable law.

Nothing in this job description restricts Watts’ right to assign or reassign duties, responsibilities, and working hours/conditions to this position at any time.

#LIRemote

Watts in it for You:

• Competitive compensation based on your skills, qualifications and experience

• Comprehensive medical and dental coverage, and registered retirement savings plans (RRSPs)

• Continued professional development opportunities and educational reimbursement

• Additional perks such as fitness reimbursements and employee discount programs

How we work:

At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.

And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.